Influencer Marketing
3 months ago
1. Identifying and Recruiting Influencers:
- Research and identify potential influencers who align with the brand’s target audience and values.
- Build and maintain relationships with influencers.
2. Campaign Strategy Development:
- Develop strategies for influencer campaigns that align with broader marketing goals.
- Define the scope, goals, and KPIs for each campaign.
3. Content Collaboration:
- Work with influencers to create authentic and engaging content.
- Ensure that the content is aligned with brand messaging and guidelines.
4. Negotiation and Contracts:
- Negotiate terms, deliverables, and compensation with influencers.
- Draft and manage contracts and agreements.
5. Campaign Execution:
- Coordinate the launch of influencer campaigns across various platforms.
- Monitor and support influencers throughout the campaign.
6. Performance Tracking and Reporting:
- Track campaign performance using analytics tools.
- Measure KPIs such as engagement, reach, conversions, and ROI.
- Generate reports and insights to assess campaign success.
7. Compliance and Legal Considerations:
- Ensure all influencer content complies with legal and ethical guidelines, including disclosure regulations.
- Manage brand reputation and address any issues that arise.
8. Budget Management:
- Manage the influencer marketing budget effectively.
- Allocate resources for influencer payments, content creation, and other expenses.
9. Community Engagement:
- Engage with the influencer’s audience and the brand’s community.
- Monitor social media conversations and feedback related to campaigns.
10. Trend Monitoring:
- Stay updated with trends in influencer marketing and social media.
- Adapt strategies to keep up with industry changes and new platforms.
Schedule:
- Day shift
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
Expected Start Date: 02/09/2024
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