Performance Marketing Executive
2 months ago
**Performance Marketing Executive**
**Job Brief**:
- We are looking for a Performance Marketing Specialist with a big appetite to learn to join our team to
- responsible for managing performance marketing campaigns for diverse objectives of business.
**Responsibilities**:
- Plan and execute all digital acquisition activities using ads platforms including SEM, social
- media, display advertising campaigns and affiliate marketing, etc.
- Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
- Manage communication with multiple teams in order to achieve acquisition objectives.
- Measure and report performance of all digital marketing campaigns, and assess against goals
- (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple
- channels and customer touch points.
- Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
- Plan and create a small-scale A-B test campaign to optimize campaign and creative
- performance better.
- Suggest new digital channels that have the potential to increase new user numbers in an
- efficient way.
**Skills Required**:
- 2.5 - 3 yrs. of experience
- Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads
- Knowledge on Remarketing and creating Target Audience
- Have a good understanding of mobile attribution tools
- Have a basic understanding of Google Analytics.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Being able to generate meaningful reports using tools such as Google Data Studio would be a plus.
- Experience in handling programmatic ad buying would be a plus.
**Salary**: ₹30,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
Work Location: In person
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