Marketing Executive

4 weeks ago


Coimbatore Tamil Nadu, India YA FOODS Full time

As a marketing executive, you'll contribute to and develop integrated marketing campaigns to promote our product. You may be involved in all of the following marketing activities:
Planning, advertising, public relations, event organization, product development, distribution, sponsorship and Research.

Job Responsibilities

As a marketing executive, you'll need to:

- Create awareness of and develop our brand you're marketing
- Communicate with target audiences and build and develop customer relationships
- Help with marketing plans, advertising, direct marketing and campaigns
- Source advertising opportunities and place adverts in the press.
- Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- Write and proofread marketing copy for both online and print campaigns
- Produce creative content, including videos and blog posts
- Run social media channels
- Organize and attend events such as conferences, seminars, receptions and exhibitions
- Liaise with designers and printers and organize photo shoots
- Arrange the effective distribution of marketing materials
- Maintain and update customer databases
- Conduct market research, for example using customer questionnaires and focus groups
- Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
- Evaluate and review marketing campaigns, advertising to make sure the correct mediums are being used and campaigns are effective
- Track marketing performance and return on investment and prepare weekly or monthly reports for management
- Monitor and report on competitor activity
- Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
- Oversee and manage the marketing budget.
- Advertisement

**Qualifications**:
Any/UG/PG degree in marketing or relevant field

Minimum of 3 + Years of experience in marketing.

Other Qualification:

- communication and interpersonal skills
- commercial awareness and business acumen
- copywriting and design skills
- creativity
- analytical and strategic thinking
- drive and self-motivation
- a flexible approach to work

Pay: ₹10,000.00 - ₹15,000.00 per month

Schedule:

- Morning shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Education**:

- Master's (preferred)

**Experience**:

- Lead generation: 3 years (preferred)
- total work: 3 years (preferred)
- Marketing: 3 years (preferred)

**Language**:

- English (preferred)

Work Location: In person



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