Trade Marketing Executive

1 month ago


Ernakulam District Kerala, India Blossom Inners Pvt Ltd Full time

Plan, develop and execute strategies for ATL/BTL activities in line with marketing strategies.
- Collaborate with external agencies to develop and execute effective Point-of-Purchase (POP) displays, shop boards, outdoor advertising campaigns, and sampling activations.
- Plan and execute BTL activities, including:

- Designing consumer offer schemes and overseeing their implementation.
- Conducting display analyses to optimize product placement.
- Managing shop board installations.
- Overseeing in-shop branding and identification efforts.
- Developing planograms, POS materials, and merchandising strategies.
- Managing hanger and standee deployments.
- Conduct market audits to gather relevant market information and share insights with stakeholders to support strategic decision-making.
- Perform basic quantitative market research to understand consumer trends and market conditions.
- Conduct product-level research and competitor analyses to inform marketing strategies.
- Manage trade show and exhibition participation.
- Schedule and conduct market visits across various states.
- Ensure effective visual merchandising and brand health in EBOs (Exclusive Brand Outlets).
- Coordinate for the availability of various materials in various locations based on the marketing plan
- Coordinate with vendors for various support and settle the bills as per the contract terms

Pay: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person


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