SEO & Smo Executive

6 months ago

Pune, India Kashton Technologies Full time

**Job Description: SEO and SMO Executive**

**Position Overview**:
**Responsibilities**:
**1. Content Creation**:

- Develop compelling and visually appealing multimedia content, including videos, graphics, infographics, and other multimedia assets.
- Collaborate with the design team to create content that aligns with the brand's identity and resonates with the target audience.
- Edit and optimize videos for various platforms, ensuring high-quality and engaging content.

**2. SEO**:

- Conduct keyword research to identify relevant and high-impact keywords for content optimization.
- Implement on-page SEO strategies to improve organic search rankings and click-through rates.
- Create and optimize meta tags, headers, and other HTML elements for improved search engine visibility.
- Monitor and analyze website performance using tools such as Google Analytics and Google Search Console.
- Identify and implement strategies to improve website traffic, user experience, and overall SEO performance.

**3. SMO**:

- Develop and execute social media strategies to increase brand awareness and engagement across platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
- Create, schedule, and manage social media posts that resonate with the target audience.
- Monitor social media trends, interactions, and conversations to identify opportunities for engagement and content creation.
- Implement paid social media advertising campaigns to expand reach and achieve specific marketing goals.

**4. Analytics and Reporting**:

- Track, analyze, and report on the performance of content, SEO, and SMO efforts using relevant tools and platforms.
- Provide insights and recommendations based on data to continually improve strategies and achieve better results.

**5. Collaboration and Communication**:

- Collaborate with cross-functional teams, including marketing, design, and development, to ensure content aligns with overall marketing goals and brand messaging.
- Stay up-to-date with industry trends, algorithm changes, and best practices in SEO and SMO.

**Qualifications:*
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience in content creation, video editing, graphic design, and running social media advertising campaigns.
- Strong understanding of SEO and SMO principles and techniques.
- Proficiency in tools such as Adobe Creative Suite, video editing software, Google Analytics, Google Search Console, and social media management platforms.
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for design and user engagement.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Ability to multitask, manage time effectively, and meet deadlines in a fast-paced environment.

Join our team and be part of our mission to drive online visibility, engage audiences, and enhance the overall digital experience for our brand. If you have a passion for creating captivating content and optimizing it for maximum impact, we want to hear from you

*(Note: This job description is provided as a general guideline. Actual responsibilities and qualifications may vary based on the specific needs of the company.)*

**Job Types**: Full-time, Permanent

**Salary**: ₹6,000.00 - ₹10,000.00 per month

**Benefits**:

- Paid time off
- Work from home

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Application Question(s):

- How many years of experience you have for creating content for social media ?

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (required)
- PPC Campaign Management: 1 year (required)
- Graphic design: 1 year (required)

Work Location: In person

**Speak with the employer**
+91 8319783039

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