B2b Content Writer

2 weeks ago

Noida, India Asar Digital Full time

**Role: Content Manager (B2B Space)**

**Location: Noida (till Dec remote and onsite from January)**

**Job Type: Permanent**

A B2B Content Manager is responsible for creating, curating, and managing high-quality content that is specifically targeted towards other businesses (B2B, or business-to-business). This role involves strategizing, planning, and executing content initiatives to effectively engage and educate B2B audiences. The job description for a B2B Content Manager typically includes:
1. **Content Strategy**: Developing a comprehensive content strategy aligned with the company's B2B objectives, target audience, and industry trends.

2. **Content Creation**: Producing various types of content, such as articles, blog posts, whitepapers, case studies, infographics, videos, and more, that showcase the company's expertise and value proposition.

3. **Editorial Calendar**: Creating and maintaining an editorial calendar to ensure a consistent and timely flow of content that addresses different stages of the B2B buying cycle.

4. **Audience Segmentation**: Identifying and understanding different segments within the B2B audience and tailoring content to meet their specific needs and pain points.

5. **SEO and Keywords**: Incorporating relevant keywords and optimizing content for search engines to improve organic visibility and attract B2B prospects.

8. **Analytics and Measurement**: Tracking and analyzing content performance metrics (e.g., engagement, conversions, shares) to refine the content strategy and drive continuous improvement.

9. **Industry Knowledge**: Staying updated on industry trends, competitor activities, and emerging B2B content marketing practices to ensure the company's content remains relevant and competitive.

10. **Brand Consistency**: Ensuring that all B2B content aligns with the company's brand voice, messaging, and values.

11. **Lead Generation**: Collaborating with the sales team to create content that supports lead generation efforts and drives B2B prospects through the sales funnel.

12. **Content Governance**: Establishing guidelines for content creation, distribution, and usage to maintain consistency and compliance.

**Qualifications and Requirements**:

- Bachelor's degree in marketing, communications, business, or a related field (or equivalent work experience).
- Proven experience in B2B content creation and management, with a strong portfolio showcasing successful content campaigns.
- Proficiency in content management systems (CMS), SEO tools, and analytics platforms.
- Excellent writing and editing skills, with a keen eye for detail and adherence to brand guidelines.
- Familiarity with B2B industries, target audiences, and buyer personas.
- Strong project management and organizational skills.
- Ability to collaborate effectively with different teams and stakeholders.
- Knowledge of digital marketing trends and best practices.

Remember that specific job descriptions may vary based on the company's industry, size, and objectives. This outline provides a general overview of the responsibilities and qualifications typically associated with a B2B Content Manager role.

**Full Name**:
**Phone #**

**LinkedIn ID**:
**Portfolio Link**:
**Current Location**:
**Are you commutable to our office in Noida Sector 132 and work onsite?**

**Notice Period**:
**Present CTC**:
**Expected CTC**:
**Reason of Job Change**:
Best Regards,

**Shahid Dar**

**Head of Talent Acquisition**

**ASAR Digital**

**+91-9596630707**

KjZsZ8M1CF

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