Digital Marketing and Content Writer

1 month ago

Ahmedabad, India Alpha E Barcode Solutions Full time

**Experience**: 2 to 3 Years

**Vacancy**: 1

**SEO and Digital Marketing Executive****:
**Roles & Responsibilities:
- Develop all lines of marketing and business growth opportunities,
- Responsible for overall digital marketing and business development strategy,
- Handling of Bulk WhatsApp Messenger, SMS, E-mail marketing,
- Collecting Data and maintaining Data in Excel & Software,
- Conducting on-site and off-site analysis of web SEO competition,
- Using Google Analytics, Google Ad words and other relevant sites to conduct performance reports regularly,
- Creating high-quality SEO content
- Leading keyword research and optimization of content.
- Keeping up-to-date with developments in SEM.
- Innovate and present new marketing platforms and strategies.
- Provide help and advice to customers using our product and services,
- Establish high quality ongoing relationship with the Clients,
- Drive traffic to company pages
- Directly reporting to HOD on daily basis,
- Responsibility will be variable; it may change as per requirement and performance.

**Technical Content Writer**:
**Roles & Responsibilities:
- Researching and writing high-quality content like product descriptions, user manuals, website content etc.
- Produce well-researched content for publication online and in print.
- Organize writing schedules to complete drafts of content or finished projects within deadlines.
- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.
- Optimizing content for search engines using keywords, meta tags and other SEO techniques.
- Collaborating with other teams like designers and developers to align content with the company’s brand.
- Reviewing, editing and proof reading content.
- Proficiency in tools like Google Analytics and understanding how to derive actionable insights from data is crucial.
- Certifications in platforms like Google Ads, Google Analytics, Facebook Blueprint, or HubSpot.
- Follow industry news, blogs, and podcasts to stay informed about the latest trends and changes.

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