Digital Marketing Trainer

3 months ago

Bengaluru Karnataka, India Cognizant Full time

**Amazon Ads Trainer**:
**Roles & Responsibilities**:
New Hire Training (NHT):

- Utilize effective training techniques and create alternative training methods to deliver engaging and informative NHT and Refresher workshops.
- Design and deliver comprehensive training modules for new hires covering fundamental digital marketing concepts, tools, and platforms.
- Provide hands-on guidance and mentorship to ensure new hires develop practical skills in all areas of advanced Digital marketing areas such as SEO, SEM, Keyword strategies, Ad strategies, optimizations, and analytics.
- Assess trainee progress with assessments and provide constructive feedback to facilitate learning and development.
- Act with empathy and maturity, exhibit sound decision-making skills

On-the-Job Training (OJT):

- Provide hands-on support to new hires until they are deployed in production through coaching, feedback, and follow-ups.
- Conduct OJT sessions for intermediate and advanced digital marketing topics, Tools usage including advanced analytics, campaign optimization, and strategic planning for advertiser recommendations.
- Work closely with trainees to address practical challenges and provide tailored solutions based on industry best practices.

Other Business Needs:

- Stay updated on the latest trends and developments in digital marketing and incorporate relevant updates into training materials.
- Stay current with Client (digital space) product features by attending sessions with the product and updating learning materials accordingly.
- Collaborate with cross-functional teams to identify training gaps and develop customized training solutions to address specific business needs like refresher trainings, tools updates and adoption sessions.
- Organize and facilitate regular refresher sessions and assessments to ensure knowledge retention among team members.
- Maintain accurate records, track progress, and compile reports to measure the effectiveness of the training programs.

Must-Have Skills
- Proven experience in digital marketing, preferably with expertise in SEO, SEM, analytics, and ad strategies
- Experience with digital marketing tools and platforms, such as Google Ads, Amazon Ads, Facebook Ads Manager, and Google Analytics
- 3+ years of proven experience as an Amazon Ads/SEM or similar platform trainer or team lead with hands-on experience in mentoring the team.
- Strong communication and presentation skills, with the ability to convey complex concepts clearly and concisely, the capacity to create compelling and impactful training materials.
- Skilled in training needs analysis and program design, with strong coaching and mentoring abilities

**Experience Required**:
Minimum of 6 years of experience in digital marketing, with 3years of experience in training and development roles.

**Education Requirements**: - Bachelor's degree in marketing, Communications, Business Administration, or a related field.

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