Marketing Assistant Garments

2 weeks ago

Tiruppur, India AKR Textile Full time

**Job Title: Marketing Garments Specialist**

We are seeking a passionate and experienced Marketing Garments Specialist to join our dynamic team. As a key member of our marketing department, you will be responsible for developing and executing innovative marketing strategies to promote our range of garments and drive sales.

**Responsibilities**:

- **Develop Marketing Plans**: Create comprehensive marketing plans that align with company objectives and target audience demographics. Incorporate a mix of online and offline marketing tactics to maximize brand exposure and generate sales leads.
- **Brand Positioning**: Define and communicate the unique selling propositions of our garments to differentiate them in the market. Develop brand messaging and positioning strategies that resonate with our target customers and reflect our brand identity.
- **Influencer Partnerships**: Identify and cultivate relationships with fashion influencers, bloggers, and celebrities who can amplify our brand message and reach new audiences. Collaborate on sponsored content, influencer partnerships, and ambassador programs to increase brand awareness and credibility.
- **E-commerce Optimization**: Work closely with the e-commerce team to optimize the online shopping experience and increase conversion rates. Implement strategies to enhance product pages, streamline the checkout process, and reduce cart abandonment to drive online sales growth.
- **Market Research**: Stay informed about industry trends, competitor activities, and consumer preferences related to garments and fashion. Conduct market research, analyze customer feedback, and gather insights to inform marketing strategies and product development decisions.
- **Campaign Management**: Plan and execute integrated marketing campaigns to promote new product launches, seasonal collections, and special promotions. Coordinate cross-functional teams, manage budgets, and track campaign performance to ensure objectives are met.
- **Public Relations**: Collaborate with PR agencies to secure media coverage, press placements, and editorial features that highlight our garments and brand story. Develop press releases, media kits, and pitch materials to effectively communicate key messages to journalists and influencers.

**Qualifications**:

- Bachelor's degree in Marketing, Fashion Marketing, or related field (Master's degree preferred).
- Minimum of 3-5 years of experience in marketing, preferably within the fashion or apparel industry.
- Strong understanding of marketing principles, brand management, and consumer behavior.
- Excellent communication skills, both written and verbal, with the ability to create compelling content and presentations.
- Creative thinking and problem-solving abilities, with a track record of developing innovative marketing campaigns that drive results.
- Detail-oriented with strong project management and organizational skills to manage multiple tasks and deadlines effectively.
- Passion for fashion and a keen eye for design aesthetics.
- Proven ability to work collaboratively in a fast-paced, team-oriented environment.

**Benefits**:

- Competitive salary and performance-based bonuses.
- Health, dental, and vision insurance.
- Retirement savings plan with employer match.
- Paid time off and company holidays.
- Employee discounts on garments and fashion accessories.
- Opportunities for professional development and career advancement.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹10,881.52 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Life insurance
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

**Experience**:

- total work: 4 years (preferred)

Work Location: In person

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