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Product Marketing Intern

1 month ago

Navi Mumbai Maharashtra, India ideaForge Full time

Marketing

Navi Mumbai (On-Site)

Internship

**Job Description**:
As a Product Marketing Intern, you will play a crucial role in supporting the product marketing team in effectively promoting and positioning our company''s products in the market. This is a hands-on role that offers a unique opportunity to learn about various aspects of product marketing while contributing to real-world projects. You will work closely with cross-functional teams such as product management, sales, and design to create compelling marketing materials and strategies that drive customer engagement and growth.

**Responsibilities**

**Product Launch Support**: Assist in planning and executing product launches, including coordinating promotional activities, preparing launch materials, and tracking launch performance.

**Content Creation**: Assist in creating and editing marketing collateral such as product brochures, datasheets, presentations, case studies, and website content. Scripting a list

**Sales Enablement**: Collaborate with the sales team to develop sales tools, training materials, and resources that empower them to effectively communicate product benefits to clients.

**Competitor Analysis**: Monitor competitor activities, pricing strategies, and product offerings to identify opportunities and challenges for our products.

**Collaboration**: Work closely with cross-functional teams to gather insights, share updates, and ensure alignment between product development and marketing efforts. Coordinating with sales teams on campaign execution, including developing presentations for clients.

**Monitoring the performance** of campaigns and identifying opportunities for improvement

**Qualification & Skills**
- Currently pursuing a degree in Marketing, Business, Communications, Engineering, or a related field.
- Strong written and verbal communication skills.
- Creative mindset with an eye for design and detail.
- Familiarity with digital marketing & product tools and platforms is a plus.
- Basic understanding of market research and analysis.
- Proficiency in online collaboration tools, content creation tools, Gen AI, and Microsoft Office suite (Word, Excel, PowerPoint).
- Ability to work independently and collaboratively in a fast-paced environment.
- Enthusiasm for learning about product marketing and contributing innovative ideas

**What can you expect to learn with ideaForge?**
- Get an insider view into how the biggest drone manufacturer in India builds products
- Build your skills and get exposure across hardware, software, and service product lines.
- Be part of the evolving DeepTech story in India :)

**About ideaForge**

THE GLOBAL LEADER IN UAV TECHNOLOGY

ideaForge is a vertically integrated company with an in-house product development centre, allowing us to design, develop, engineer, and manufacture Indigenous unmanned aerial vehicles (UAVs). We are the pioneer and the pre-eminent market leader in Indian Unmanned Aircraft Systems and our UAVs are equipped with industry-leading specifications and capabilities. ideaForge had the largest operational deployment of indigenous UAVs across India. In Dec 2023, the company ranked as the 5th global dual category (civil & defense) drone manufacturer by Drone Industry Insights, the world’s leading drone survey and analysis company.

**Skills**:
Product Launch

Product Marketing

Content Development

B2B Content Creation