Digital Marketing

5 months ago


Coimbatore Tamil Nadu, India Dotcod Innovation Private Limited Full time

**Experience : 1 - 4 days**
- Bachelor's degree in communications, marketing, information science, or related field.
- Experience in web content and organic search audience.
- Advanced knowledge of WordPress and Google Sheets.
- Experience with analytics tools (Google Analytics), rank monitoring, and SEO software.
- Familiarity with Google Search Console tools.
- Bonus points for experience in B2B SaaS growth marketing.

**Responsibilities**:

- Plan and implement growth strategies for revenue growth.
- Develop strategic plans for our software product websites, including recommendations on campaign support, site architecture, and keyword analysis.
- Monitor and evaluate search results and search performance across major channels to improve rankings.
- Use web analytics data to evaluate the effectiveness of traffic-building initiatives and provide recommendations for content marketing, user experience, and conversion.
- Administer web analytics dashboards and reports, highlighting key areas of importance.
- Provide SEO analysis and recommendations for content development.
- Evaluate content relationships, identify gaps, and support marketing content creation.
- Implement link-building campaigns in coordination with client SEO goals.
- Leverage an in-depth understanding of the buyer’s journey to optimize SEO traffic.
- Collaborate with developers to ensure SEO best practices are met.

**Salary**: ₹250,000.00 - ₹500,000.00 per year

**Benefits**:

- Health insurance

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- SEO: 1 year (preferred)
- SaaS: 1 year (preferred)

Work Location: In person



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