SEO Expert
2 months ago
**Key Functional Areas of Responsibility**
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns in coordination with client SEO goals
- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
**Professional Skills & Qualifications**
- 2+ years’ experience in Search Engine Optimization (SEO) and / or Content Marketing preferred
- Proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, SEMRush, etc)
- Experience working with CMS and building/administering content in CMS environments
- Desired: Knowledge of HTML/CSS and website administrations
Schedule:
- Day shift
Ability to commute/relocate:
- Alwarpet, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- PPC Campaign Management: 1 year (preferred)
- SEO: 2 years (preferred)
- total work: 3 years (preferred)
Work Location: In person
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