Copywriter/ Content Writer

6 months ago

Bengaluru Karnataka, India Leap Finance Full time

**About us**:
We are building this and this and this
In short, we are building the platform to drive global careers for millennials from emerging economies We work at the exciting intersection of the 2 hottest trends around - edtech & fintech And we love that we succeed as a business while powering the dreams of talented students

**Founder Profile**:
Arnav Kumar is a graduate of IIT Kharagpur. Leap is his second company and he has raised more than $30M in capital for his startups. In his last role, he was a VC investor with SAIF Partners (Now Elevation Capital), which is an early investor in paytm, meesho, urban company, unacademy and many other unicorns. He thinks and tweets about Product, Business Models and Company Building

Vaibhav Singh is a graduate of IIT Kharagpur. He spent his first 6 years at DeutscheBank, across Singapore & Sydney to manage a $3Bn flow book. He has built 2 fintech startups before, as a founding member of CapitalFloat and Incred, both pioneering businesses valued >$500Mn The Leap team has a fine balance of industry experience (edtech, fintech, study abroad) and technical skills (engineering, product, design)

**Job Description: Copywriter**

As a Copywriter, you will play a pivotal role in shaping our brand's voice and narrative across various platforms. From scripting engaging video ads to crafting captivating social media content, you'll use your creativity and linguistic prowess to connect with our audience on a deeper level. We're looking for someone with a keen eye for detail, a flair for storytelling, and a passion for creating compelling content that drives engagement and brand loyalty.

Key Responsibilities:
- Script-Writing: Develop engaging and impactful scripts for video ad creatives, social media content, and other marketing materials.-
- Creative Visualisation: Collaborate with our creative team to visualise concepts and bring ideas to life through compelling storytelling.-
- Camera Presence: Demonstrate on-camera presence and charisma when shooting video content, ensuring a strong connection with our audience.-
- Content Production: Assist in the production process, from ideation to execution, ensuring that the final product meets our high standards of quality and creativity.-
- Brand Consistency: Maintain consistency in messaging and tone across all content channels, ensuring alignment with our brand values and objectives.**Requirements**:
- Bachelor's degree in Communications, Marketing, or a related field.-
- 1-2 years of experience in copywriting, with a strong portfolio showcasing your ability to craft engaging and persuasive content.-
- Proven experience in script-writing for video ad creatives and social media content.-
- Strong creative visualisation skills, with the ability to conceptualise ideas and translate them into compelling narratives.-
- Comfortable in front of the camera, with experience shooting video content and demonstrating camera presence.-
- Good to have experience in video production, including familiarity with shooting with camera and production techniques.-
- Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, deadline-driven environment**Mutual Respect**:
We love people who are ‘relentlessly resourceful’. Find your way out. Focus on the possibilities instead of the problems.

**Bias for action**:
We take calculated risks backed by data and information available and encourage fail fast to find the best solutions as soon as possible

**Learn & get better**:
Continuous learning and improvement is the key. We don’t stop learning. We treat feedback as a gift and as an opportunity to get better.

**Growth mindset**:
We operate with a growth mindset and not a mindset of fear or judgement. You are in control of your own ability to learn and improve. We love Resilience.

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