Copywriter

3 weeks ago

Wagle Estate Thane Maharashtra, India Impulse Digital Full time

**Responsibilities**:

- Collaborate with internal teams to manage brand requirements, encompassing planning, execution, and team follow-ups.
- Tailor copy specifically for employer branding and corporate communications initiatives, ensuring alignment with client objectives and values.
- Develop compelling copy tailored for B2B audiences, spread across various industries
- Contribute to team brainstorming sessions to generate creative ideas, advance campaigns, and inform creative strategies.
- Proactively propose timely content and marketing campaigns based on trending conversations relevant to the target audience.
- Conduct thorough research on client brands and competitors, including past campaigns, while staying updated on emerging industry trends.
- Monitor trends in digital and new media industries, as well as competitor offerings, to enhance current services.
- Analyze the characteristics, behavior, and media habits of specific audience segments to identify target audiences and propose creative solutions.
- Collaborate in end-to-end coordination and execution with junior team members or freelancers for assigned brands.
- Ensure timely and effective internal communication to meet client timelines.
- Oversee and conduct quality checks on all copy and creative content to maintain brand standards.
- Recommend the most suitable platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) for conveying client messages, considering outreach, frequency, and budget.

**Job Requirements**
- Minimum of 4 years of copywriting experience.
- Strong portfolio showcasing exemplary work, particularly in copy specific to employer branding, corporate communications and B2B brands.
- Agency experience is essential.
- Exceptional attention to detail and ability to multitask across multiple projects.
- Proficiency in MS Word, Excel, and PowerPoint.
- Excellent written and verbal communication skills.

Pay: From ₹40,000.00 per month

Schedule:

- Monday to Friday

Work Location: In person

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