Performance Marketing Executive

5 days ago


Gurugram Haryana, India Team pumpkin Full time

Summary:
Roles and Responsibilities:
1. Develop and implement performance marketing strategies to drive customer acquisition, retention, and revenue growth.

2. Manage and optimize paid media campaigns across various channels, including search, display, social media, and affiliate marketing.

3. Monitor campaign performance, analyze data, and provide actionable insights to improve campaign effectiveness and ROI.

4. Collaborate with cross-functional teams, including creative, content, and analytics, to develop compelling marketing assets and landing pages.

5. Stay up-to-date with industry trends and best practices in performance marketing, and identify new opportunities for growth.

6. Manage relationships with external agencies and vendors to ensure the successful execution of campaigns.

7. Conduct regular competitor analysis to identify market trends and opportunities for differentiation.

8. Track and report on key performance metrics, providing regular updates to stakeholders and senior management.

9. Lead and mentor a team of performance marketing specialists, providing guidance and support to drive their professional growth.

Qualifications:
1. Bachelor's degree in Marketing, Business, or a related field.

2. Minimum of 3 years of experience in a similar role within the Paid Media department.

3. Proven track record of managing successful performance marketing campaigns, with a focus on driving customer acquisition and revenue growth.

4. Strong analytical skills, with the ability to interpret data and make data-driven decisions.

5. Proficiency in using performance marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and Google Analytics.

6. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

7. Strong leadership and team management abilities, with a passion for mentoring and developing team members.

8. Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

9. Up-to-date knowledge of industry trends and best practices in performance marketing.



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