Content Writer

2 weeks ago

Bengaluru, India Intugine Technologies Private Limited Full time

Ever wondered how the physical goods we consume every day (think dairy, snacks, or your favorite choco chip ice cream) reach you in time? Or how beautiful furniture or sophisticated electronic equipment and gadgets you use are delivered in the best possible condition at your doorstep.

Their journey spans from getting sourced, manufactured, and stored, to getting moved across a highly intricate supply chain network across the globe before it gets delivered. Global brands constantly face challenges like not having visibility of their raw materials, which delays production and in turn, delays customer shipments, or tracking shipments across various modalities and multiple geographies.

Intugine Technologies is one of the most trusted solution partners catering to these brands with its best-in-class visibility platform helping brands gain comprehensive visibility over their supply chain across modalities(air/land/sea/rail). Their solutions have helped eliminate operational inefficiencies, reduce logistics costs and improve OTIF, order to deliver TAT, and minimize dwell time and detention costs.

Intugine is a proud partner of the National Logistics Policy, an initiative by theGovernment of India. With this, it provides these brands with additional information via their integrations with FASTag, Port Community System, and Freight Operations Information System to name a few.

Today Intugine works with 75+ global enterprise names like GE Healthcare, Signify, Flipkart, Mahindra Logistics, Titan, Diageo, Ultratech Cement, Bridgestone, and GMMCO.

**Role**:
**Responsibilities**:

- Conduct thorough research on industry trends, market dynamics, and customer needs to create content that is relevant, accurate, and up-to-date.
- Write and edit content to ensure clarity, consistency, and adherence to the brand voice and style guidelines.
- Optimize content for search engines (SEO) to improve organic visibility and drive traffic to the company's digital assets.
- Collaborate with cross-functional teams, including design, product, and sales, to gather information and ensure content accuracy and effectiveness.
- Stay updated on industry best practices and emerging trends in content writing, digital marketing, and SEO techniques.
- Proofread and edit content for grammatical errors, spelling mistakes, and adherence to the company's quality standards.
- Track and analyze content performance metrics, such as engagement, conversion rates, and keyword rankings, to optimize content strategies and drive continuous improvement.

**Requirements**:

- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- Proven experience of 2-3 years as a content writer or a similar role, preferably in the technology or SaaS industry.
- Excellent written and verbal communication skills, with a keen eye for detail and the ability to write in a clear, concise, and engaging manner.
- Strong understanding of content marketing principles and best practices.
- Familiarity with SEO techniques and the ability to optimize content for search engines.
- Proficiency in using content management systems (CMS) and other digital marketing tools.
- Experience with data-driven content analysis and using analytics tools to measure content performance.
- Ability to work collaboratively in a fast-paced environment, managing multiple projects and meeting deadlines.
- Excellent research skills and the ability to synthesize complex information into concise and engaging content.

**Looking for reasons to join the Intugine rocketship?**
- Comprehensive Health Cover - For you
- Personal Development Budget
- Upskill yourself, we’ve got the bill
- Flexible Working Hours
- Open door policy - No to cubicles. Yes to the Open door policy.
- Generous Parental Leave - Cause work comes second sometimes
- Documented Equal Pay Policy - Since we’re in 2023
- Education Assistance - Let us help you soar to new heights
- Work Autonomy - Enjoy complete ownership over your work
- Employee Life Skill Training Program - Regular sessions on tax saving, investments, mental well-being, health and Fitness etc.
- Company Outings - Unwind with teammates. Work can wait.

**Salary**: ₹400,000.00 - ₹800,000.00 per year

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