Gm-marketing (Pss04173)

**Job Title**: GM marketing

**Location**: Mumbai

**About the client**: Our client is a leading pharmaceutical organization.

**Job Purpose**: To ensure entire business management by Strategizing, planning and implementation of marketing activities for sales maximization of assigned brands of their own and of their team.

**Key Responsibilities**:

- Responsible to maintain and monitor the allocated budget of all the brands under their portfolio to ensure maximum profitability.
- Being accountable for the revenue of the entire basket of products.
- Hold responsibility for carrying out the entire campaign and other activities within the brand marketing budget.
- To Increase Market share for ensuring profit.
- Allocation of the Budget as per the promotional requirement.
- Indexing of the target as per the market requirement.
- State wise allocation of the target.
- To monitor activities and the growth of all the brands under his/her portfolio.
- Being responsible for suggesting new ideas or strategies to the upper management.
- To monitor Preparation of Brand Wise Quarterly Visual Aid.
- Brief to Art department on the visual aid design.
- Evaluation and selection of draft concept out of 3-4 design options submitted by Art dept.
- Quarterly communication of Visual Aid to the field force through cycle meetings.
- To monitor and suggest in case of any changes while Preparation of business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.
- Evaluation of Periodical circulars about brand’s achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to promote the brands.
- To monitor Quarterly briefing sessions of 0.5 - 1day in each zone to ABM’s on brand communication/ inputs.
- Monthly planned visit to field for review meetings to further reinforce brand communication.
- Monitoring of Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing.
- Preparation of promotional budget brand wise and promotional mode wise.
- Plan for quarterly inputs and suggest the team in case of any required changes.
- To monitor Allocation of inputs geography wise.
- To monitor proper Coordination with vendor and logistics department to ensure timely dispatch to the field as per allocation.
- Continuous monitoring of the planned activities and reorganization of promoted initiatives to save on cost.
- Monthly/Quarterly Brand Analysis on various parameters.
- To assess internal and external performance of the assigned brands.
- To suggest strategies or actions by monitoring competitor activities like pricing, review, packaging, etc on regular basis.
- To suggest various actions to increase the market share and profitability.
- To suggest changes in the plans to overcome challenges due to external environment.
- To monitor and ensure business management to meet the targets.

**New Product Launch**
- Being accountable for the growth and upliftment of the product and the entire business.
- Identify potential of New Product Launch or line extension launch in the assigned therapy by studying:

- CMARC trends
- Doctor feedback in joint work/ CME/ conferences
- Field manager’s feedback
- Analyze market potential for the identified new product through historical CMARC
- Conduct primary research with the help of market research for identifying the right patient segment, right launch volume and right price.
- Coordinate with packaging, FR&D for product features finalization.
- Prepare sales projection, sampling plan for at least 6 months - 1 year from launch.
- Prepare stock allocation and ensure proper distribution in all geographies.
- Finalize promotional activities, input plan, Visual Aid etc and work towards a launch as per the agreed timelines.
- Ensure regional launch meetings for the new product.

**Educational Qualifications And Experience**:

- 15 years experience
- Graduation in Science & MBA.