Marketing - SEO Fresher

2 weeks ago

Ahmedabad, India ZealousWeb Technologies Full time

We’re looking for an eager and knowledgeable Marketing - SEO Fresher to join our Digital Marketing Team in Ahmedabad, India. You should be an excellent communicator and comfortable managing multiple tasks, you also need to be a team player and have a problem-solving attitude.

Working quickly and creatively should come naturally to you, as well as being an innovative problem-solver who takes pride in producing logical, simple and effective solutions to what are often very new and complex issues

**Department **:Digital Marketing

**No. of Openings** : 2

**Job Type **:Full-Time

**Location **:Ahmedabad

**Package**:₹ 25,000/- to ₹ 27,000/- (Per Month)

**Experience Required **:0 - 6 Months

**Qualifications **:MBA - Marketing/Digital Marketing

**General Information**:
**Technical Skills**:

- **Search Engine Optimization (SEO)**: Understanding of how to optimize websites and content to improve search engine rankings and organic traffic.
- **Pay-Per-Click Advertising (PPC)**: Proficiency in setting up and managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and others.
- **Social Media Marketing**: Knowledge of various social media platforms, content strategies, and tools to effectively engage audiences and promote brands.
- **Content Marketing**: Ability to create, curate, and distribute valuable and relevant content to attract and retain a target audience.
- **Web Analytics**: Skill in using tools like Google Analytics to track website performance, user behavior, and campaign effectiveness.
- **Data Analysis**: Ability to interpret and analyze data related to website traffic, user engagement, conversion rates, and more.
- **Marketing Automation**: Knowledge of marketing automation tools to streamline repetitive tasks and nurture leads throughout the customer journey.
- **Conversion Rate Optimization (CRO)**: Understanding of techniques to improve website elements for higher conversion rates, such as A/B testing.
- **E-commerce Marketing**: Knowledge of strategies specific to online retail, including product listings, cart abandonment strategies, and e-commerce analytics.

**Non-Technical Skills**:

- **Strategic Thinking**: Ability to develop long-term marketing strategies aligned with business goals and industry trends.
- **Creativity**: Skill in generating innovative ideas for content, campaigns, and branding to stand out in the digital landscape.
- **Communication**: Strong written and verbal communication skills to effectively convey messages to target audiences.
- **Analytical Thinking**: Capacity to interpret data, derive insights, and make informed decisions to optimize marketing efforts.
- **Problem-Solving**: Aptitude for identifying challenges and finding practical solutions in a dynamic digital marketing environment.
- **Team Collaboration**: Ability to work collaboratively with cross-functional teams including designers, developers, and copywriters.
- **Adaptability**: Willingness to stay updated with the rapidly changing digital marketing landscape and adapt strategies accordingly.
- **Leadership**: Skill in leading and managing marketing teams, projects, and campaigns effectively.
- **Project Management**: Ability to plan, execute, and monitor marketing initiatives within specified budgets and timelines.
- **Customer-Centric Approach**: Focus on understanding customer needs and preferences to tailor marketing efforts for maximum impact.
- **Networking**: Capacity to build relationships with influencers, industry professionals, and potential partners for collaboration.

**Responsibilities**:

- Keyword Research: Conduct keyword research to identify relevant search terms and phrases that can be targeted to improve organic search visibility.
- On-Page Optimization: Assist in optimizing website content for target keywords, including optimizing meta tags, headers, and content structure.
- Content Optimization: Collaborate with content creators to ensure that new and existing content is SEO-friendly, relevant, and engaging for the target audience.
- Competitor Analysis: Research and analyze competitor websites and their SEO strategies to identify opportunities and best practices.
- Link Building: Support the development of a link-building strategy by identifying potential link sources and outreach opportunities.
- Technical SEO: Assist in identifying and resolving technical issues that could affect website performance and search engine rankings, such as broken links, crawl errors, and site speed optimization.
- SEO Audits: Participate in conducting regular SEO audits to assess the health of the website and recommend improvements.
- Analytics and Reporting: Utilize tools like Google Analytics and Google Search Console to monitor website traffic, user behavior, and keyword rankings. Compile and present reports to track progress.
- Content Creation: Contribute to the creation of high-quality and SEO-optimized content, such as blog posts, articles, and infographics.
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