Digital Marketing

2 weeks ago

Mumbai Maharashtra, India IN10 Media Full time

**JOB DESCRIPTION & JOB SPECIFICATION**

**COMPANY: IN10 Media Group**

**POSITION**:Digital Marketing Manager

**LOCATION**:Jogeshwari West, Mumbai

**SPAN OF CONTROL**:Individual Contributor

**About IN10 Media**

IN10 Media is a network with a plethora of offerings across the media and entertainment sector. With deeply entrenched roots in the creative community and a long-standing association with premium content, it has businesses across **Broadcast**: EPIC, ShowBox, Filamchi, Gubbare, Ishara & Nazara; **Digital**:EPIC ON, STREAMSENSE & DocuBay; **Production**:Juggernaut Productions, MovieVerse; **Music Label**:Lets Get Louder, and **Gaming**:Platanista, covering every aspect of the content life-cycle across platforms.

Led by Aditya Pittie, IN10 Media Network has its efforts focused on building world-class brands that are the epitome of quality content.

**JOB OVERVIEW**

The role-holder is primarily responsible for developing and executing marketing strategies that resonate with the company’s target audience. We are looking for a talented team member to contribute and support the planning and execution of projects across BCCI and IPL digital landscape. Taking lead over various project aspects to help implement project goals as directed by the senior personnel within the Company’s leadership hierarchy. Communicating with stakeholders (internal & external) regarding project needs and goals. Scheduling meetings, generating RFPs (Request for Proposals) and maintaining project documents and reports.

**DETAILED JOB RESPONSIBILITIES**
- **Social media presence and awareness**_
- Well-versed Social Media platform performance such as Facebook, Twitter, Instagram, YouTube and posting - 3 per day. Copy writing of Every post
- Monthly social media calendar and monthly promotional plan.
- Sending & Scheduling notifications per day and writing copies of the same (6 to 7 per day).
- **Handling digital marketing agency**_
- Define clear objective and assign clear business objectives.
- Setting up clear expectations.
- Give detailed briefs about brand and TG.
- Regular communication to discuss progress and results.
- Monitor Performance Metrics and keep track of all the KPI's traffic, conversions, CTR etc.
- **Event implementation for Sports**_
- Sharing events list with **Web & app team for implementation**.
- Sharing the monthly **GA report**:

- **Testing of events GA, Fire base, GTM**:

- **Manage Sports CMS (in-house)**
- **SEO/SEM and Coordination**_
- Doing ON Page and Off Page Activities for SEO Ranking
- Finding keywords and implementing accordingly.
- Generating Backlinks for SERP ranking.
- Coordinating with Design and OAP team for promos and posts
- **Digital Awareness**_
- Staying updated about the latest social media **trends.**:

- Collaborate with other teams, like content, product, distribution and customer service to come up with relevant content

**JOB SPECIFICATION**
- To be successful in this role the resource must be a social media enthusiast with media background, media lover, creative and passionate about work:

- Ability to understand what gains high engagement
- on social media
- Ability to deliver creative content (text, image and video)
- Knowledge of pop culture, latest trends
- Interest in documentaries
- Excellent copy writing skills
- Ability to interpret analytics

**DESIRED EDUCATION AND EXPERIENCE**:

- Bachelor’s degree in Computing/Communications/Business Management/ Marketing or relevant field
- 10+ years’ experience in relevant field
- Proficiency in Microsoft Office and **project management software** (JIRA, Trello, Slack, etc.)
- A good knowledge of cricket or a high-level sports eco-system
- Verifiable leadership experience and capabilities, with past successful project execution
- Able to work independently and as part of a team.
- Proven ability to generate and deliver reports that provide useful insight into project details
- Excellent communication and organizational skills

**ESSENTIAL JOB SPECIFIC TECHNICAL COMPETENCIES & SKILLS**:

- Customer focus - ability to work with external stakeholders
- Work effectively in a multi-cultural environment
- Strong attention to detail and problem-solving skills.
- Ability and desire to work collaborative to ensure successful project execution
- Maintain good relationship with Agencies and clients.
- Ability to prepare and implement operational procedures - Creative conceptualize, publish and share engaging content daily.

**Salary**: ₹1,000,000.00 - ₹1,200,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Shift allowance

Application Question(s):

- What is your current annual CTC?
- What is your expected annual CTC?
- What will be your notice period? (Specify in days)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media management: 7 years (required)

Ability to Relocate:

- Mumbai Suburban, Maharashtra: Reloca

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