Digital Marketing Executive
1 month ago
**Job Summary**:
**Key Responsibilities**:
- Develop and execute digital marketing campaigns across various channels, including Google Ads, Facebook Ads, and other paid search platforms
**- **Optimize campaigns to maximize ROI, including bid management, keyword research, targeting, and ad creative
- Analyze campaign data and report on key metrics to identify areas for improvement and adjust campaigns accordingly
- Manage and improve the company's SEO strategy, including on-page optimization, content creation, and link building
- Create and manage content marketing initiatives, including blog posts, whitepapers, case studies, and other marketing collateral to increase brand awareness and generate leads
- Design visually appealing ads, social media graphics, and other digital assets that align with the brand's visual identity and messaging using tools like Adobe Photoshop, Canva, Sigma, or similar software
- Collaborate with the marketing team to develop and execute overall marketing strategies and campaigns
**- **Stay up-to-date with the latest trends and best practices in digital marketing, SEO, and design to ensure the company is always ahead of the curve.
**Requirements**:
**- **Bachelor's degree in Marketing, Communications, or a related field
- 2+ years of experience in digital marketing, with a focus on Google Ads, Facebook Ads, SEO, and content marketing
- Demonstrable experience in developing and executing successful digital marketing campaigns
- Excellent analytical skills and the ability to analyze and interpret data to inform decision-making
- Strong written and verbal communication skills, with experience creating content for various digital channels
**- **Proficiency in using design tools such as Adobe Photoshop, Canva, Sigma, or similar software to create high-quality visual content for digital marketing campaigns
**- **Knowledge of design principles, typography, and color theory to create engaging and effective designs
- Experience with marketing automation tools such as Hubspot, Marketo, or Pardot is a plus
- Strong project management skills and the ability to manage multiple projects simultaneously
- A team player with a positive attitude and a willingness to learn and grow in a fast-paced environment.
**Salary**: ₹25,000.00 - ₹30,000.00 per month
**Benefits**:
- Health insurance
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 2 years (required)
- Health insurance
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