Paid Ads Executive/ PPC
1 month ago
**Responsibilities**:
- **Market Analysis**: Conduct comprehensive trend analysis and explore targeting options to ensure campaigns stay ahead of the curve.
- **Strategic Campaigns**: Design, execute, and maintain ROI-focused targeted ad campaigns that drive business growth.
- **Continuous Optimization**: Continually optimize campaign components, including keyword strategy, ad copy, bid prices, cost metrics, and audience targeting.
- **Compelling Copy**: Craft compelling ad copy that prioritizes conversions and engagement.
- **Campaign Enhancement**: Optimize existing ad campaigns to improve performance and efficiency.
- **E-Commerce Expertise**: Utilize knowledge of Amazon Ads, Flipkart Ads, and other E-Commerce platforms to run effective ad campaigns.
- **Testing Excellence**: Actively measure and execute A/B split testing to ensure optimal campaign performance.
- **Performance Insights**: Analyze campaign performance and compile monthly reports, offering key takeaways and actionable suggestions.
- **Client Collaboration**: Recommend and collaborate with clients and the marketing team on content and landing page creation to enhance campaign performance.
- **Tracking Mastery**: Set up conversion tracking and retargeting pixels for comprehensive campaign analysis.
- **Industry Awareness**: Stay updated on the latest advertising trends and incorporate them into strategies.
- **Programmatic Proficiency**: Experience with Programmatic Advertising is considered a plus.
- **Analytical Tools**: Utilize analytics tools such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking.
- **Team Collaboration**: Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
**Skills Required**:
- Meta/Blueprint certification is a plus.
- A minimum of 1-2 years of hands-on experience in paid media management.
- Excellent written and verbal communication skills.
- Should be a multi-tasker.
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹35,000.00 per month
Schedule:
- Day shift
- Monday to Friday
- Morning shift
- Weekend availability
Supplemental Pay:
- Yearly bonus
Application Question(s):
- What is your expected salary?
**Experience**:
- Paid ads: 1 year (required)
Work Location: In person
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