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Social Media Executive

2 months ago

Lucknow, India Digital Marketing Robo Full time

**Job Summary**
Manages all social media channels, campaigns, and marketing collaterals to sustain an engaging audience experience and to increase audience satisfaction. Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficiency. Works with various company departments to promote overall brand through social media channels.
**Responsibilities and Duties**
- Oversee all company social media accounts management with a monthly social planner/calendar
- Develops engaging, creative, innovative content like reels for regular scheduled posts, which enlighten audiences and promote brand-focused messages.
- Coordinates social media messaging with the advertising department quarterly or seasonally aligned with company goals
- Manages social media parameters, including copywriting and other content creation, by overseeing the work and offering guidance or direction to the graphics team
- Audits and analyses social media presences, including digital advertising costs and returns
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficiency and areas for social media campaign improvement

**Qualifications and Skills**
- Extensive Knowledge of Social Media Platforms
- Web Proficiency
- Computer Software Proficiency
- Team Management Experience
- Advertising, Copywriting
- Content Creation
- Public Relations and Brand Marketing Experience
- Proofreading and Editing Skills
- Interpersonal Skills
- Strong Verbal and Written Communication Skills
- Customer Service Skills

**Salary**: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Fixed shift
- Morning shift

Supplemental pay types:

- Quarterly bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Reel creation: 1 year (required)
- Social Media Ads: 1 year (required)
- Social Media Content Management: 1 year (required)

**Speak with the employer**
+91 9794200200
Application Deadline: 25/08/2023

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