SEO Executive

1 month ago

Panchkula, India Young Urban Project Full time

**About Us**:
Young Urban Project is India’s most practical learning platform that bridges the gap between the digital marketing education being provided and the requirements of the industry. We aim to deliver high-value and practical learning experiences in Digital Marketing, No-Code, and other future skills. The result is a unique and powerful online learning community that gives people the skills they need to transform their careers.

It will be 5 days working (Monday
- Friday).

**Key Responsibilities**:
**SEO Strategy and Implementation**:

- Collaborate with internal teams to develop and execute comprehensive SEO strategies aligned with our brand objectives and industry best practices.
- Conduct website audit, keyword research, and competitive analysis to identify opportunities for optimization and improvement.

**On-Page and Off-Page Optimization**:

- Implement on-page optimization techniques, including keyword optimization, meta tag optimization, and content optimization, to improve website rankings and visibility in search engine results pages (SERPs).
- Execute off-page optimization strategies such as link building, guest blogging, and social media engagement to enhance domain authority and credibility.

**Technical SEO**:

- Identify and resolve technical issues that may impact website performance and search engine crawlability, such as site speed optimization, mobile responsiveness, URL structure, and schema markup implementation.
- Implement technical SEO recommendations.

**Content Strategy and Optimization**:

- Develop and optimize content strategies to support SEO goals, including creating high-quality, keyword-rich content for website, blogs, and other digital channels.
- Conduct content audits and optimization to ensure alignment with SEO best practices and target keywords.
- Collaborate with content team to ensure SEO-friendly content is consistently created and updated.

**Performance Tracking and Reporting**:

- Monitor key SEO metrics such as organic traffic, keyword rankings, backlink profile, and website performance using tools such as Google Analytics, Google Search Console, and third-party SEO software (like SEMRush).
- Generate regular performance reports and provide actionable insights to clients.

**Stay Updated on Industry Trends**:

- Stay abreast of the latest developments and trends in SEO and search engine algorithms.
- Proactively identify opportunities to enhance our clients' SEO strategies and stay ahead of the competition.

**Qualifications**:

- 1-2 years of Proven track record of success in implementing SEO strategies and driving results, with demonstrable experience in improving search engine rankings, organic traffic, and website performance.
- Deep understanding of SEO principles, techniques, and best practices, including on-page optimization, off-page optimization, technical SEO, and content optimization.
- Experience with SEO tools and platforms, including Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, and Screaming Frog, among others.
- Strong analytical skills and proficiency in data analysis tools such as Microsoft Excel or Google Sheets.
- Ability to interpret data, draw insights, and make data-driven recommendations for optimization.
- Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, team-oriented environment.
- Relevant certifications (e.g., Google Analytics Certification, Young Urban Project certifications) and/or a Bachelor's degree in Marketing, Advertising, Business, or a related field is a plus.

Pay: Up to ₹20,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Panchkula, Haryana: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (required)

**Experience**:

- total work: 1 year (preferred)
- SEO: 1 year (required)

Work Location: In person

Application Deadline: 16/10/2024

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