Digital Marketing Expert

2 weeks ago


Chandigarh, India Tech Soft Solutions Full time

**Responsibilities**:
**Develop and Implement Digital Marketing Strategies**:

- Plan, execute, and optimize end-to-end digital marketing campaigns to achieve specific business objectives.
- Identify target audiences, conduct market research, and analyze consumer behavior to inform marketing strategies.

**Search Engine Optimization (SEO)**:

- Conduct keyword research and analysis to improve website rankings and organic traffic.
- Optimize website content and structure for search engine visibility and user experience.

**Pay-Per-Click Advertising (PPC)**:

- Create and manage PPC campaigns on platforms like Google Ads and social media channels.
- Monitor campaign performance, adjust bids, and optimize ad copies to maximize ROI.

**Must have knowledge of Website / Webpage Management**:
**Analytics and Reporting**:

- Monitor, analyze, and report on the performance of digital marketing campaigns using various tools and platforms.
- Use data-driven insights to optimize strategies and make data-backed recommendations.

**Requirements**:

- Proven work experience as a Performance Marketing Specialist or similar role.
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google
- Ads, Facebook Business Manager, YouTube etc.

*
- Strong understanding of SEO principles, keyword research, and on-page/off-page
- optimization.
- Experience in managing PPC campaigns and interpreting data to optimize performance.
- In-depth knowledge of social media platforms and their respective advertising channels.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for staying up-to-date with industry trends and
- emerging technologies.
- Team player with the ability to collaborate effectively across departments.
- Must be able to generate the leads and can mature them.
- Must be futuristic and ready to collaborate for long term.

**Job Types**: Full-time, Permanent

**Salary**: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Chandigarh, Chandigarh: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 5 years (preferred)
- total work: 10 years (preferred)

**Language**:

- English (preferred)
- Hindi (preferred)

**Speak with the employer**
+91 9316323898


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