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Marketing Executive

2 months ago

Pune Maharashtra, India Iant institute of advance network technology Full time

**Key Accountabilities**:
Key Accountabilities

Key Performance Indicators

**Planning & execution of marketing and sales promotional activities**
- Assist the Centre Manager/Director in preparing and implementing centre level marketing activities
- Ensure that the marketing plan is adhered to and all scheduled activities are executed efficiently
- Create awareness of IANT Courses and subsequent career prospects
- Conduct promotional events and activities in the territory e.g. presentations and seminars in colleges and institutes, house visits, workshops, advertising in print media, hoardings, career fairs etc.
- Generate a healthy and high enquiry rate from the database created from activities conducted and assist the councellor in converting the same into budgeted enrolments
- Coordinate with the councellor to conduct house visits of prospects and ensure conversion into budgeted enrolments
- Handle enrolment and instalment related cash transactions

**Track Competition**
- Execute Market Intelligence activities to understand the competitor’s strategies and success thereon

**Data Management**
- Maintain MIS related to marketing activities conducted in an orderly and timely fashion
- Number of Walk-ins
- Number of workshop events conducted
- Cost per Enquiry
- Deviations from the marketing plan
- Database to enquiry conversion rate
- Number of house visits in a month
- Local Market share

**5. Operating Environment**:

- Responsibility for meeting enquiry targets for the centre in an environment of increasing competitive intensity.
- Being the market leader, IANT is constantly under threat from competitors on both price and quality fronts, hence the job-holder should create awareness and effectively communicate Jetking Advantage to our target audience

**6. Communication & Working Relationships**:
**Internal**
- Reporting relationships with the Centre Manager and direct reportees
- Ongoing communication with the Counselor

**External**
- Ongoing communication with the schools, colleges and universities to strengthen relations for conducting promotional activities

**7. Decision Making**:

- Assist the Centre Manager in devising the sales and marketing plan for the centre
- Responsible for conducting marketing activities for the centre

**8. Qualifications, Experience, Knowledge & Skills**:
**Salary**: ₹15,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Commission pay
- Performance bonus

**Education**:

- Bachelor's (required)

**Experience**:

- Lead generation: 2 years (required)
- total work: 3 years (required)
- Marketing: 2 years (required)

**Language**:

- English, Marathi, Hindi (required)

Ability to Commute:

- Pune, Maharashtra (required)

Ability to Relocate:

- Pune, Maharashtra: Relocate before starting work (required)

Work Location: Hybrid remote in Pune, Maharashtra

Application Deadline: 05/03/2024
Expected Start Date: 29/02/2024

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