Digital Marketing Executive

2 weeks ago


Bengaluru, India CIEL HR Services Full time

**Position**:Digital Marketing Executive

**Experience**:2 Years and above

**Location**: Panaji, Ponda

**Key Responsibilities**:

- Plan and execute Web and Social Media Advertising campaigns along with Facebook Ads, Google Adwords, LinkedIn Ads, etc.
- Execute Online Marketing campaigns to generate new business leads and to support our partners and sales team.
- Maintain our social media presence with active creative campaigns.
- Plan and Post Creative Content for our Business Partners on various Social Media Channels.
- Generate Social Media Calendar for Campaigns.
- Generate Leads, increase customer base and engagement of the Brand.
- Measure and report performance of all digital marketing campaigns against goals.
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorms new and creative growth strategies through Digital Marketing.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Oversee and manage all contests, giveaways, and other digital projects.
- Be actively involved in SEO (Rankings, Keywords, Image optimization, Keyword ratio to content, etc.)
- Writing Content for the Posts, Blog, Website & exchange Creative ideas with Graphic Designer.
- Handle SEO & SEM for Business Partners.
- Stay up-to-date with digital marketing trends and potential new strategies to keep us ahead.

**Required Skills**:

- Proven working experience in digital marketing, particularly within the industry.
- Knowledge of SEO, SEM, SMM, Google AdWords, Facebook Ads.
- Knowledge of Online Marketing through Facebook, Linked In, Google My Business, Instagram, WhatsApp, etc.
- Basic Knowledge of Content Writing, Copywriting.
- Knowledge of Video Marketing will be at advantage.
- Self-motivated yet customer-focused.
- Proficient in marketing research and statistical analysis.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Knowledge of Website and Marketing, SEO, Analytics Tools (E.g. Google Analytics, Net Insight, Omniture, Web Trends, Serums, etc.).
- Experience in setting up and optimizing PPC campaigns on all major search engines.

**Qualification**:
Bachelors or Masters degree in IT or Computer fields.

Digital Marketing or a related field Certification.



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