Digital Marketing Paid Search
3 weeks ago
**TELECOMMUTE Location: Remote, **US**
**Data Analysis and Optimization**
Extract insight from campaign data, identify relevant trends, and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives
Use Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) as well as additional 3rd party software (Marin) to develop new campaigns and edit existing ones to ensure ROI for all clients
Continuously manage and adjust campaign budget allocation
Exhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation, text ad copy creation, and landing page copywriting
**Research Market Trends**
Stay up-to-date on and advise clients of the latest trends in online search marketing
**Requirements**:
- Bachelors Degree
- 3 years of Paid Media (search and social) experience at a digital marketing agency
**Skills**
- **Social Media Marketing (SMM)**:
- **Digital Marketing**:
- **PPC**:
- **Reporting**:
- **Copy writting skills**:
- **Leadership Skills**:
- **Lead Generation**
**Responsibilities and Duties**
- Lead, maintain, and continuously optimize client accounts
- Demonstrate a deep understanding of clients’ goals and business objectives
- Create decks to report on campaign performance
- Effectively present to clients via in-person, video, and/or call regarding strategy and optimizations
- Provide internal and external reporting with regards to the status of a project and how the client and company goals are being met
- Identify additional growth opportunities in other marketing channels
- Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients
- Use campaign data to recommend and implement optimizations to improve overall campaign performance.
**Required Experience and Qualifications**
- Experience: 3 - 5 years in Paid Media (search and social)( Required )
- Graduation: Bachelor's Degree( Required )
- Proficient in English( Required )
- Skilora is a talent acquisition platform, helping companies to build the best team. Please be aware of fraud job offers asking for any kind of payments. Skilora would not be held responsible for any such kind of malpractices or jobs posted on the platform.
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