Public Relation Officer
3 months ago
**Key Responsibilities**:
- **Strategic Communication**: Develop and implement comprehensive PR strategies to promote the hospital's brand, services, and initiatives.
- **Media Relations**: Build and maintain relationships with local, regional, and national media outlets. Coordinate press releases, media kits, and other materials to secure positive coverage.
- **Crisis Management**: Act as the primary point of contact during crises or emergencies, managing communication to protect the hospital's reputation.
- **Content Creation**: Draft and edit press releases, speeches, articles, and other communication materials. Ensure all content aligns with the hospital’s messaging and branding guidelines.
- **Event Planning**: Organize and promote hospital events, including health fairs, community outreach programs, and press conferences.
- **Social Media Management**: Oversee the hospital’s social media presence, including content creation, scheduling, and engagement with followers.
- **Stakeholder Engagement**: Collaborate with internal departments, healthcare professionals, and community organizations to foster strong relationships and ensure aligned messaging.
- **Monitoring & Reporting**: Monitor media coverage, industry trends, and public opinion. Provide regular reports on PR activities and outcomes to the marketing team and senior management.
**Benefits**:
- Commuter assistance
- Flexible schedule
- Leave encashment
- Paid time off
Schedule:
- Day shift
- Weekend availability
Supplemental Pay:
- Overtime pay
**Education**:
- Bachelor's (preferred)
**Experience**:
- Marketing: 1 year (preferred)
Shift availability:
- Day Shift (preferred)
Work Location: In person
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