Social Media Assistant

3 weeks ago


Shiliguri, India Youth of India Foundation Full time

**Responsibilities**:
1. Strategy Development and Implementation:

- Develop comprehensive marketing and communication strategies aligned with the organization's goals and values.
- Create and execute campaigns that promote awareness of the organization's projects, events, and accomplishments.
- Identify target audiences and tailor messaging for various channels and demographics.

2. Branding and Identity:

- Ensure consistent branding across all communication materials, both online and offline.
- Develop and maintain brand guidelines to ensure a unified and recognizable brand identity.

3. Digital and Social Media:

- Manage and grow the organization's social media presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
- Create and curate compelling content, including articles, blog posts, infographics, videos, and other multimedia materials.
- Monitor and analyze the performance of digital campaigns, adapting strategies as needed.

4. Public Relations:

- Cultivate and maintain relationships with media outlets, influencers, and partners to secure positive coverage and partnerships.
- Draft press releases, media kits, and other communication materials for distribution to relevant parties.

5. Internal and External Communication:

- Coordinate internal communication efforts to ensure staff and stakeholders are informed about organizational developments and achievements.

6. Event Promotion:

- Collaborate with event coordinators to create marketing plans for fundraisers, workshops, conferences, and other events.
- Develop promotional materials, invitations, and registration pages to drive event attendance.

7. Analytics and Reporting:

- Utilize data analytics tools to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
- Provide regular reports on key performance metrics, audience engagement, and campaign success.

**Salary**: ₹10,000.00 - ₹13,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person



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