Performance Marketing Executive
4 weeks ago
**Responsibilities**:
- Participate in forming effective performance marketing strategies.
- Launch and optimize various PPC campaigns.
- Oversee accounts on the search and social media platforms (e.g. Google Ads, Bing,
LinkedIn, Facebook).
- Be involved in keyword selection and audience targeting.
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues.
- Produce reports for management (e.g. dashboards).
- Write attractive and concise copy for adverts.
- Suggest and develop new campaigns across multiple channels.
- Find ways to reduce the risk of click fraud.
- Keep abreast of PPC and SEM trends.
**Requirements: -**
- Minimum 2 years of experience as a PPC Specialist.
- Experience in data analysis and reporting.
- Knowledge of SMM and digital marketing concepts.
- Familiarity with multiple platforms (e.g. Ads, Bing, LinkedIn, Facebook) is preferred.
- Working knowledge of analytics tools.
- Proficient in MS Office (particularly Excel).
- Good communication skills.
- Analytical thinking with strong math skills.
- Google Ads certification is a plus.
**Experience: 2-4Yrs**
**Salary**: ₹400,000.00 - ₹450,000.00 per year
**Benefits**:
- Health insurance
- Paid sick time
- Paid time off
Schedule:
- Day shift
- Monday to Friday
Application Question(s):
- What is your Current CTC?(LPA)
- What is your Expected CTC?(LPA)
- What is your Notice Period? (Please mention it in days)
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