Digital Marketing Executive
7 months ago
Key Responsibilities:
- Campaign Management: Plan, implement, and manage digital marketing campaigns across Google Ads, Meta Ads, and other online advertising platforms to achieve campaign objectives and KPIs.
- Keyword Research: Conduct keyword research and analysis to identify relevant search terms and target audiences for Google Ads campaigns, optimizing ad performance and maximizing ROI.
- Ad Creation: Create compelling ad copies, headlines, and visuals for Google Ads and Meta Ads campaigns, ensuring alignment with brand guidelines and campaign objectives.
- Budget Management: Monitor campaign budgets, bid strategies, and performance metrics to optimize spending and maximize campaign ROI, making data-driven decisions to drive continuous improvement.
- Audience Targeting: Utilize audience targeting features and segmentation strategies to reach the right audience segments and personalize ad content for maximum engagement and conversion.
- Performance Analysis: Analyze campaign performance data, generate reports, and provide actionable insights and recommendations to improve campaign effectiveness and achieve business goals.
**Requirements**:
- Proven experience as a Digital Marketing Executive or similar role, with a focus on managing Google Ads and Meta Ads campaigns.
- In-depth knowledge of Google Ads and Meta Ads platforms, including campaign setup, optimization, and performance tracking.
- Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Facebook Ads Manager) to interpret campaign metrics and derive actionable insights.
- Excellent written and verbal communication skills, with the ability to create compelling ad copies and effectively communicate campaign performance to stakeholders.
- Creative thinking and problem-solving abilities, with a proactive approach to identifying opportunities for campaign optimization and improvement.
- Relevant certifications in Google Ads and/or Meta Ads are preferred but not required.
**Job Types**: Full-time, Permanent
Pay: ₹15,920.90 - ₹25,494.51 per month
Schedule:
- Day shift
- Fixed shift
Application Question(s):
- May I know your current salary?
**Experience**:
- Digital marketing: 1 year (required)
- Google Ads: 1 year (required)
Work Location: In person
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