Executive - Digital Marketing

2 weeks ago

Gurgaon, India Healthcare (OHQ) Full time

**Job Title**:Executive - Digital Marketing

**Location**:Gurgaon, India**Employment Type**:Permanent**About OMRON**
- Founded in 1933, OMRON has come a long way since and has evolved to become an organization committed to creating new social values. Today, In the APAC region, OMRON has a strong presence in Industrial Automation, Healthcare, and Device & Module Solutions. Let’s begin the exciting journey of Shaping Future 2030 together with us**About OMRON Healthcare Business**
- With a vision “To advance health and empower people worldwide to live life to the fullest”, OMRON’s
- **Healthcare Business **produces internationally acclaimed and certified medical devices such as Digital Blood Pressure Monitors, Thermometers, Nebulizers, devices related to pain and weight management etc. Understand more about our
- **Healthcare Business** HERE.Short Description

**Responsibilities**:

- Implementation & overall management of digital marketing strategy & activities for the organization as per the marketing calendar.
- Manage the digital marketing A&P with a focus on managing ROI and KPIs across the channels incl. Impressions, Engagement & Sales numbers.
- Manage and develop online content incl. Social SEO, SEM, Search & Display Ad campaigns.
- Managing External partners/Agencies/Vendors for content creation & channel management.
- Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.

**Education & Experience**:

- Minimum Education: Higher vocational/professional education (Bachelor's Degree)
- Preferred Education: University (Master Degree)
- Minimum Experience:

- 2 - 4 Years
- Preferred Experience: 4 - 7 yrs

**Specific Skills**:
Technical
- Content Copywriting/Editing /Creative Writing
- Competitive Analysis
- Video/ Visual Content Strategy Management Inc.
- Curation/Conceptualization/implementation.
- Digital paid media advertising incl. GA/OTT/Pragrammatic/PPC
- Digital Marketing Analytics/Strategy
- Social Management incl. page management/ advertisement & analytics for Facebook/Instagram, LinkedIn, Youtube, etc.
- Google Ads/Analytics
- SEO management incl. Keyword Research
- Marketing Budget/ Campaign Management
- Performance Measurement
- DTC/Website Management with hands-on experience in GA / WordPress etc.

**Others**:
Generic
- Adaptability
- Analytical Thinking
- Excellent Communication (Verbal/Written)
- Creative Thinking
- Decision Making
- Interpersonal Skills
- Lifelong Learning
- Logical Thinking
- Multi-tasking
- Planning
- Problem Solving
- Research
- Resource Management
- Team Coordination
- Teamwork
- Time Management
- Transdisciplinary Thinking

**Why Join us**
- OMRON’s mission is to improve lives and contribute to a better society. We endeavor to make our diverse workforce feel equally valued and enjoy equal opportunities to help us achieve so. So come, work with the best of the best teams, collaborate, and innovate together with diverse, capable minds across the globe.**Req ID**:2164

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