Principle UX Product Designer

7 months ago


Bengaluru Karnataka, India Dentsu Aegis Network Full time

A flexible, passionate, and enthusiastic Principal Product designer (UX/UI); who leads in terms of the strategic UX/UI direction and represents the UX and Design discipline in a multi-disciplinary team setting. This is a versatile hands-on role with a focus on the end-to-end process of discovery through to delivery for certain areas of our programmes of work. This will suit designers who are happy to get stuck into creating and iterating core deliverables as well as paving the direction for the project.

They will be able to balance being a strategic thinker and diligent doer; who can take a holistic view of our offering and how things connect to one another, but equally be detail-oriented enough to design feasible solutions using an established design system, and support through the build phase.

They will have an acute understanding of research and testing (but not be expected to be a UX researcher), and be cognizant of the role it must play in the overall product lifecycle to ensure we “build the right thing, and build the thing right”. They will be a strong advocate of evidence-based design decision-making; through data, research, observation, insight and analytics (even if they haven’t had active roles specifically in research before).

They will be an analytical thinker and problem-solver — passionate about creating elegant product experiences that balance achieving business goals and address user pain points. They will be curious and able to factor into the decision-making, business processes that they have to work within, and any technical constraints that may exist that affect the solutions that can be built.

These designers will be self-sufficient, autonomous individuals — well-versed in knowing when it’s appropriate to discover and explore options; and when and how to move designs through to validation, testing and build in a nimble and agile way. They will be adept to creating detailed design artefacts for implementation, seeing them through the delivery process with Engineering. They will spearhead and advocate how we can best measure impact and value of the solutions we build in our programmes.

The attitude and approach to tackling design challenges and collaboration — are probably the most important aspects of this role. They will exercise the skills of excellent written and oral communication, persuasive storytelling and rationale-building to help reach conclusions. They will represent our discipline and advocate for the best user experience possible within the parameters/constraints that may exist.

They will show great skill in being flexible, pragmatic and resilient, and be a true team player that is vocal and confident — skilled in playing an active (and proactive role) in contributing to the team dialogue, to reach conclusions and decisions together.

Job Title:
Principle UX Product Designer

**Job Description**:
**Responsibilities**:
As the Principal Product Designer (UX/UI) — you will play a versatile role in:

- helping forge the strategic UX design direction of projects and how they connect to one another;
- practicing and facilitating collaborative ways of working using ‘design as a team’ sport methods;
- aligning, scoping, and prioritising with the other disciplines;
- creating in a lean manner, the necessary design deliverables needed to move forward. From user journeys, task flows, system/site mapping, early concepts, wireframes or lean prototypes, higher fidelity prototypes and design specs, depending on the phase of the product lifecycle;
- knowing how to contribute, advance and evolve the design system, when needed to build these experiences
- facilitating and supporting engineering development, as well as managing and ensuring the quality of the execution that gets released.
- working in squads/product teams, with all disciplines represented (from UX Product and Engineering)
- playing a key role in facilitating and driving collaboration and ensuring there is a healthy, open, ongoing dialogue within their team, that foster ‘design as a team’ sport philosophies.
- leading and directing travel on _projects_ and collaborate with like-minded designers and team members from other disciplines, but will have no line management responsibility at this present time.
- A proven track record working in larger transformation programmes with complexity,
- Have relevant industry experience working within a digital process/product function, either client or agency-side (or a combination).
- Proven autonomous responsibility in previous roles, that represent the design UX discipline within a multi-disciplinary team.
- Experience working with data, testing, research and analytics to support decision-making.
- Working with Agile, Lean UX methodologies and the concept of MVP.
- Worked with Product Managers, Owners, Analysts, and Engineering teams
- Proven hybrid role experience, with core UX/IA-driven experience as well as strong detailed UI skill.
- Strong experience



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