Digital Marketing Executive
2 weeks ago
**ROLES AND RESPONSIBILITIES**
- Design, build and maintain our social media presence
- Content creation & Management
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
**REQUIREMENTS AND SKILLS**
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Pay: ₹25,000.00 - ₹45,000.00 per month
Schedule:
- Day shift
- Monday to Friday
**Experience**:
- Digital marketing: 2 years (required)
- Social media marketing: 2 years (required)
Work Location: In person
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