Digital Marketing Strategist

4 months ago

Gachibowli Hyderabad Telangana, India Bridgesoft solutions pvt Ltd Full time

**Preferred: MALE**

**Responsibilities**:

- Develop creatives, design on Canva & other tools. Expertise to run a campaign on Linkedin, Facebook, Instagram & Other Social media platforms.
- Conduct thorough research and analysis of market trends, competitor activities, and customer behavior to identify new opportunities and optimize existing campaigns.
- Collaborate with cross-functional teams, including marketing, sales, product development, and creative, to align digital marketing initiatives with overall business goals and objectives.
- Utilize data analytics tools to track, measure, and report on the performance of digital marketing campaigns, making data-driven decisions to optimize results and ROI.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies, and provide recommendations for continuous improvement and innovation.
- Monitor and manage digital marketing budgets, ensuring efficient allocation of resources and cost-effective campaign execution.
- Develop and maintain strong relationships with external vendors, agencies, and partners to support digital marketing initiatives and achieve desired outcomes.
- Provide strategic guidance and mentorship to junior members of the digital marketing team, fostering a culture of collaboration, learning, and growth.

**Qualifications**:

- Bachelor’s degree in marketing, Communications, Business Administration, or related field; Master's degree preferred. Experience in IT Industry only.
- Proven track record of success in developing and implementing digital marketing strategies that drive measurable results and achieve business objectives.
- Strong analytical skills with the ability to interpret data, analyze trends, and extract actionable insights to inform decision-making.
- Excellent project management skills with the ability to prioritize tasks, manage timelines, and meet deadlines in a fast-paced environment.
- Exceptional communication skills, both written and verbal, with the ability to effectively present ideas, influence stakeholders, and build consensus.
- Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, HubSpot, and Mailchimp.
- Creative thinking and problem-solving skills with a keen attention to detail and a passion for innovation.
- Ability to work independently as well as collaboratively within a team, demonstrating leadership and mentorship qualities.
- By being proactive in giving advice, you can make a impact on foster growth and development, and contribute to building stronger relationships based on trust and support.
- Launching a new podcast as a digital marketing strategist can be an excellent way to share insights, tips, and expertise with your audience while establishing yourself as a thought leader in the field.

Note: Work from office (Mode of work)

**Job Types**: Full-time, Permanent

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Supplemental Pay:

- Yearly bonus

**Experience**:

- total work: 3 years (preferred)
- IT: 2 years (preferred)

Work Location: In person

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