Content Writer
6 months ago
**Job Location: Adyar, Chennai**
**ROLES AND RESPONSIBILITIES**:
- The job primarily involves curating, generating, proofreading, and publishing content on various channels per the latest marketing trends.
**- Brainstorming**:Participate/initiate brainstorming sessions to contribute to creative ideas for content campaigns.
**- Content Creation for Social Media**:Develop and write engaging posts for social media platforms, ensuring each post aligns with the brand’s voice to build a loyal online community.
**- Website Content Development**:Write clear, concise, and engaging website content, ensuring the content is optimised for search engines and enhances user experience.
**- Google Ad Titles**:Create compelling ad copies for Google Ads that drive click-through rates and conversions.
**- Google Descriptions**:Write detailed product descriptions that highlight key features and benefits.
**- SEO Blog Writing**:Develop effective SEO content strategies, research and write informative & engaging blog posts, optimised for search engines, by implementing best practices such as keyword research, internal linking, and meta descriptions.
**- Social Media Ad Copywriting**:Strategize and write compelling ad copies for social media campaigns, each tailored to the specific platforms and audience.
**- Creative Caption Writing**:Craft engaging and attention-grabbing captions for social media posts that reflect the product/service’s features, and enable audience interaction.
**- Content Research**:Conduct thorough research on the brand, its products/services, and its competitors, staying up to date with industry trends, and market developments to create informed content.
**- Team Collaboration and Coordination**:Collaborate with all other departments to ensure content consistency, and coordinate with clients to understand their brand needs and preferences.
**Experience**: 2+ years
Experience in branding and advertising agencies would be a major plus.
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