Digital Marketing Executive

1 month ago

Kochi, India Exalture Software Labs Private Limited Full time

**The duties and tasks associated with the role of a Digital Marketing Executive.**

Presented below is an enumeration of the responsibilities that a digital marketing executive is accountable for.
- It is recommended to assign distinct financial allocations to individual marketing positions and distribute marketing initiatives across a designated timeframe and amongst the marketing personnel.
- The process of gathering and analysing data from diverse marketing campaigns for the purpose of interpretation.
- The process of identifying trends and effectively communicating these trend insights to the relevant groups.
- The process of strategizing, implementing, and evaluating the efficacy of digital marketing campaigns in terms of their conversion rates.
- The identification of critical customer conversion points and drop-off points that optimise user funnels.
- Staying current with emerging technologies and utilising them to optimise productivity.
- Regular assessment of the efficacy of digital marketing campaigns through the use of metrics and comparison to predetermined objectives and relevant performance benchmarks.
- Generating innovative digital marketing platforms and devising strategies to effectively engage customers.

**The qualifications required for a Digital Marketing Executive position.**

Presented below is a compilation of the qualifications:

- A Bachelor's degree in Marketing, Business, Communications, or other fields that are related.
- Previous professional experience in the realm of digital marketing or in closely associated domains.
- Proficiency in HTML, JavaScript, Adobe Acrobat, and advertisement serving tools is deemed essential.

**The necessary competencies for a Digital Marketing Executive.**

Presented below are several competencies that can prove advantageous in the day-to-day operations of a digital marketing professional:

- Proficiency in information technology.
- The individual possesses a high level of competency in utilising the Microsoft Office suite, with a particular emphasis on Excel and PowerPoint.
- The approach is focused on achieving specific objectives and prioritising the needs and preferences of the customer.
- Proficiency in managing multiple projects, meeting deadlines, and performing effectively in high-pressure situations to attain objectives.
- The individual has acquired proficiency in both written and oral communication abilities.
- Proficient analytical abilities are necessary to evaluate digital campaigns and assess their efficacy.
- The capacity to conduct a thorough search for marketing data and recognise developing trends.
- Proficiency in performing marketing research utilising data analytics software.
- The ability to generate innovative concepts that effectively capture the attention of customers.
- The utilisation of charts for the analysis and presentation of market data.
- Effective interpersonal skills are essential for facilitating seamless coordination among diverse stakeholders. Additionally, the ability to cultivate positive relationships with clients is crucial for establishing and maintaining favourable business connections.
- Proficiency in both novel and established social media platforms, as well as expertise in Search Engine Optimisation (SEO) marketing strategies.
- Proficiency in coordinating and executing tasks with marketing executives.
- The individual possesses knowledge and experience in control management systems and customer relationship management software.

**Salary**: ₹10,052.04 - ₹35,632.20 per month

Schedule:

- Monday to Friday

Application Question(s):

- How soon can you join ?

**Experience**:

- Digital marketing: 1 year (preferred)

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