Social Media Executive

2 months ago


Chandigarh, India Crea Brand Management Full time

You will be responsible for managing social media platforms, creating compelling content, monitoring performance metrics, and staying up-to-date with emerging trends in the social media landscape.

**Responsibilities**:
Social Media Strategy:Develop and execute comprehensive social media strategies aligned with the company's marketing objectives.
Identify target audience segments and tailor content to resonate with their interests and preferences.
Research industry trends, competitor activities, and emerging social media platforms to identify new opportunities for engagement.

Content Creation and Management:Create engaging and shareable content, including text, images, videos, and infographics, optimized for each social media platform.
Plan and schedule content calendars to ensure consistent and timely posting across all channels.
Monitor and moderate user-generated content, responding to comments, messages, and inquiries in a timely and professional manner.

Social Media Advertising:Develop and execute paid social media advertising campaigns to increase brand visibility, reach, and conversions.
Monitor and optimize ad performance, making data-driven decisions to maximize ROI.
Stay updated with the latest advertising features and opportunities on social media platforms and implement them effectively.

Analytics and Reporting:Monitor key performance indicators (KPIs) such as engagement, reach, conversion rates, and ROI.
Utilize social media analytics tools to gather data, generate reports, and provide actionable insights to improve campaign performance.
Continuously track social media trends and provide recommendations for optimization based on data analysis.

Community Management:Nurture and grow a loyal and engaged online community through regular interaction, fostering a positive brand image.
Identify and engage with influencers, brand advocates, and industry leaders to amplify reach and enhance brand credibility.
Monitor and address customer feedback, reviews, and complaints, ensuring timely resolution and customer satisfaction.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven work experience as a Social Media Executive or similar role.
- In-depth knowledge of various social media platforms, their features, and best practices.
- Proficiency in social media management and analytics tools.
- Strong written and verbal communication skills with the ability to create compelling content.
- Creative thinking and the ability to generate innovative ideas for social media campaigns.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Up-to-date with the latest social media trends, algorithms, and industry developments.

**Salary**: From ₹15,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift

Supplemental pay types:

- Quarterly bonus

**Education**:

- Master's (required)

**Experience**:

- Social media marketing: 1 year (required)

**Speak with the employer**
+91 6280197272
Expected Start Date: 01/07/2023



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