Digital Marketing Associate

2 weeks ago


Nagpur Maharashtra, India Arista Systems Full time

**Experience**: 3+ years

**Job Location**: Nagpur

**Qualification**: Any Graduate

**Salary**: Best in industry

**Role & Responsibilities**:

- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the on-going company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors

**Skills Required**:

- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Working knowledge of ad serving tools
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
- Skills and experience in creative content writing
- Analytical mind-set and critical thinking
- Excellent communication and interpersonal skills



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