Digital Marketing Operations

2 months ago

Pune Maharashtra, India IBM Full time

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
- Collaborate with client stakeholders across the business to design campaign journeys including selection criteria channel mix marketing proposition and reporting requirements for each campaign within journey or life cycle.
- Provide best practice recommendations on creative execution of marketing automation activity to ensure activity is on brand and meets organizational objectives.
- Collaborate with Client Service Delivery teams to ensure that Direct Marketing methodologies are adhered to throughout the campaign management lifecycle.
- Establish quality and control procedures for marketing operations for efficient and effective campaign delivery.
- Guide Client Service Delivery teams in perform wrap-up analysis reporting, pulling in various sets of performance data and metrics to help tell a story to the client about how the campaign performed and help recommend best practices for future campaigns.
- Leveraging campaign analytics, guide Client Service Delivery teams in to identify new campaign ideas or areas of improvement for existing campaigns.
- Identify and implement continuous improvement and optimization programs for operational processes.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Required Technical and Professional Expertise
- Overall experience of 15+ years in designing / managing marketing campaigns leveraging SFMC, Adobe Campaign or Unica with at least 5+ years of experience in managing digital campaigns for large, complex clients with proficiency in measurement and operations.
- Minimum 2 years’ experience in the capacity of functional consultant advising and implementing marketing platform migration (e.g., Unica to Adobe Campaign, Acoustic to SFMC etc.).
- Strong experience in shaping and driving engagements and ability to lead project teams.
- Familiarity with consent and regulatory/data privacy principles from marketing and sales standpoint.
- Thorough knowledge of industry leading marketing automation system as - Pardot, Marketo among others.
- Knowledge of Customer Communications Management platforms like OpenText, SmartComms among others.
- Strong knowledge on Relational Database and Schema Designing and proficient in PL/SQL and T-SQL. Good understanding of HTML, Javascript and Rest APIs

Preferred Technical and Professional Expertise
- Certified in Salesforce Marketing Cloud/Pardot OR Adobe Campaign/Marketo.
- Experience in building storyboards for client presentations, developing deep analysis that have quantitative and qualitative value, and using financial tooling such as process mining and benchmark databases and defend points of view to business leaders and team members.
- Mental curiosity to question, research, clearly define problems, and work out innovation solutions, with a strong bias for action.

About Business UnitIBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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