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Market Research Intern
2 months ago
**Responsibilities**- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations.- Understand business objectives and design surveys to discover prospective customer preferences- Compile and analyze statistical data using modern and traditional methods to collect it- Perform valid and reliable market research SWOT analysis- Interpret data, formulate reports and make recommendations- Use online market research and catalogue findings to databases- Provide competitive analysis on various company market offerings, identify market trends, pricing/business models, sales and methods of operation- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct- Remain fully informed on market trends, other parties researches and implement best practices
**Requirements**:
- Proven Market Research Analysis experience- Ability to interpret large amounts of data and to multi-task- Search engines, web analytics and business research tools acumen- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)- Strong analytical and critical thinking- Working knowledge of data warehousing, modelling and mining
**Experience**- Market Research: 6 months- Research Tools: 6 months- Data Mining and Analysis: 6 months
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