Content Writer Trainee
6 days ago
**Core SEO Expertise**:
- Strong knowledge of **on-page SEO**, including meta tags, headers, schema markup, and internal linking.
- Proficiency in **off-page SEO** strategies such as link building, outreach, and guest posting.
- Expertise in **technical SEO**: site audits, crawlability, XML sitemaps, robots.txt, and fixing crawl errors.
- Hands-on experience improving website ranking for high-volume keywords in competitive markets.
- Familiarity with **B2B or in-house SEO strategies**, with a track record of measurable results.
**Keyword Research & Content Strategy**:
- Strong proficiency in keyword research using tools like **Google Keyword Planner**, **SEMrush**, or **Ahrefs**.
- Crafting content strategies aligned with keyword opportunities to target specific user intents.
- Collaborating with content teams to optimize blogs, landing pages, and service pages.
**Analytics & Reporting**:
- Expertise in tools such as **Google Analytics** and **Google Search Console** for analyzing organic performance.
- Experience in tracking, analyzing, and reporting KPIs (e.g., traffic growth, keyword rankings, and CTRs).
- Preparing periodic SEO performance reports for management.
**Technical Knowledge**:
- Familiarity with **HTML, CSS**, and **basic JavaScript** to troubleshoot and suggest fixes for web issues.
- Experience in handling **website migrations**, including redirects, content mapping, and preserving rankings.
- Knowledge of Core Web Vitals, site speed optimization, and mobile-first indexing.
**Link-Building Skills**:
- Creating strategies for acquiring high-quality backlinks.
- Conducting competitor backlink analysis and replicating relevant strategies.
- Outreach and building relationships to gain guest posting opportunities.
**Industry Awareness & Adaptability**:
- Staying updated on search algorithm changes and evolving SEO best practices.
- Knowledge of market-specific SEO techniques for higher local, national, or global ranking.
**Tools Proficiency**:
- SEO tools**:SEMrush**, **Ahrefs**, **Moz**, or similar platforms.
- Website analysis tools**:Google Data Studio**, **Screaming Frog**, or **Sitebulb**.
- CMS Platforms: Experience with **WordPress**, **Shopify**, or other content management systems.
**Collaboration Skills**:
- Working closely with developers to address website performance and SEO technical requirements.
- Coordinating with marketing teams to align SEO goals with overall campaign objectives.
- Self-motivated with a passion for content, brand, and digital marketing.
**Perks & Benefits**:
**Freshers**:
- ** Stipend as Trainee**: ₹16,000 per month for the 4-month training period, including statutory compliances.
- ** Competitive Pay Structure**:
- ** Post-Training Salary**: Up to ₹4 LPA.
- ** Additional Benefits**: Provident Fund, Medical Benefit, and Leave benefits.
- ** Work Schedule**: 5-day working week.
- ** Service Bond**: An 18-month service agreement (including the 4-month training period) with refundable guaranteed cheques (which can be from a zero balance account) amounting to ₹1 Lakh.
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