Digital Pr

2 weeks ago

Remote, India ShoppingIQ Full time

**JOB DESCRIPTION**

We’re looking for an experienced and passionate **Digital PR** expert to join the Content &
Digital PR team. You’ll be working with a team of copywriting, strategy, creative and digital

PR professionals to deliver excellent work that ticks all the right boxes.
- In this mid-weight role, you’ll work within a team of digital PR experts of all levels, reporting to the Digital PR Manager. Placing content and links for a wide roster of clients.
- Work alongside copywriting, strategy and design teams to keep projects running to time, assisting in the creation of timelines and press packs etc.
- Craft outreach strategies, creating multiple press angles for different press demographics
- Develop and maintain strong personal relationships with key publishers across target media demographics
- Identify publishers through social media/link analysis, use of journalist databases,
- real engagement with online communities and attending industry events
- Maintain and develop ShoppingIQ’s press and media contact database, as well as creating relevant contact lists for client campaigns. Identify and work alongside expert influencer partners in order to create client campaigns, negotiating payment, assessing content produced and managing relationships
- Receive feedback and use it to grow and improve as a Digital PR specialist. Contribute to brainstorms and campaign ideation sessions, ensuring all campaigns are both realistic and exciting, while also bringing fresh ideas to the table
- Report on campaign successes and learnings to wider team
- Coordinate with different teams to make sure that your content always delivers results
- Research clients, their competitors and target audience. Identifying content that works
- Support senior members of the Digital PR team
- Work with client-facing teams to present results back to clients, with potential to be client-facing via phone and meetings
- Industry updates - spend time each week monitoring industry blogs and headlines to ensure you and the team are up to date on the latest happenings, allowing you to expand your knowledge and contribute in a meaningful way to team discussions. **Must-haves**:

- At least 1-2 years’ experience in digital PR or content marketing role, either at an agency or client-side
- Demonstrable experience of high-profile placements and hitting campaign KPIs
- Knowledge of different media demographics and news cycles, with ‘little black book’ of contacts
- Demonstrable knowledge and understanding of content marketing, including outreach strategy
- Proven ability to work to hit campaign targets against tight deadlines
- Strong verbal and written communicator
- Experience with MS Office.
- Good working understanding of SEO, especially off-page SEO
- Copywriting skills, or some experience of creating press releases
- Experience in data analysis.

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Monday to Friday

Application Question(s):

- Are you a Freelancer?
- Are you currently working? If yes, what's your notice period?
- How many years of SEM & SEO experience you have?
- do you have experience in content writing?

**Experience**:

- Digital PR: 2 years (required)

Work Location: Remote

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