Social Media Marketing Executive
1 month ago
A Social Media Marketing Executive plays a crucial role in promoting a brand's presence on various social media platforms. Here are the key roles and responsibilities typically associated with this position:
Key Roles and Responsibilities
- **Content Creation**:
- Develop engaging and relevant content tailored to the target audience.
- Design graphics, write copy, and produce videos for various social media platforms.
- **Social Media Strategy**:
- Create and implement social media strategies to enhance brand awareness and engagement.
- Analyze competitors and industry trends to inform strategy.
- **Community Management**:
- Monitor and respond to comments, messages, and reviews across social media channels.
- Foster a positive community around the brand.
- **Campaign Management**:
- Plan and execute social media campaigns, including promotions, contests, and collaborations.
- Manage paid advertising campaigns on platforms like Facebook, Instagram, and LinkedIn.
- **Analytics and Reporting**:
- Track and analyze social media performance metrics (engagement, reach, conversions).
- Prepare regular reports on campaign performance and audience insights.
- **Brand Consistency**:
- Ensure all content aligns with the brand's voice, style, and values.
- Collaborate with other marketing team members to maintain a cohesive brand message.
- **Research and Trends**:
- Stay up-to-date with the latest trends, tools, and best practices in social media marketing.
- Experiment with new strategies and platforms to reach target audiences effectively.
- **Collaboration**:
- Work closely with graphic designers, copywriters, and other marketing professionals.
- Coordinate with influencers and brand ambassadors to extend reach.
- **Crisis Management**:
- Address any negative comments or public relations issues swiftly and professionally.
- Develop a crisis communication plan for potential social media controversies.
- **Training and Development**:
- Train and guide junior team members or interns in social media best practices.
- Share insights and learnings from campaigns to improve overall strategy.
Skills Required
- Strong written and verbal communication skills
- Proficiency in social media platforms and analytics tools
- Creativity and graphic design skills
- Ability to analyze data and derive actionable insights
- Strong organizational and multitasking abilities
Pay: ₹8,570.06 - ₹34,223.22 per month
**Benefits**:
- Flexible schedule
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)
License/Certification:
- Digital marketing (preferred)
Work Location: In person
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