Telemarketer

4 weeks ago

Coimbatore, India Thatha Patti Elders Foundation Full time

**Job description**

**Job Title**: Hospital Marketing Specialist

**Position Overview**:
As a Hospital Marketing Specialist, you will play a crucial role in developing and implementing marketing strategies to promote our hospital's services, enhance brand awareness, and drive patient acquisition. Your expertise in marketing, communication, and healthcare industry knowledge will be instrumental in attracting new patients, retaining existing ones, and establishing a positive reputation in the community.

**Key Responsibilities**:

- Marketing Strategy Development: Collaborate with the marketing team and hospital leadership to devise comprehensive marketing strategies aligned with the hospital's goals and objectives. Identify target audiences and develop plans to reach them effectively.
- Brand Management: Maintain and enhance the hospital's brand image through consistent messaging, visual identity, and effective communication across all marketing channels.
- Content Creation: Develop compelling and informative content, such as blogs, articles, infographics, videos, and case studies, to engage audiences, educate patients, and establish the hospital as an industry authority.
- Community Engagement: Plan and participate in community outreach programs, health fairs, and events to build relationships with potential patients, local businesses, and healthcare providers.
- Physician Referral Programs: Collaborate with the physician liaison team to create and maintain referral programs, fostering strong relationships with referring physicians and medical practices.
- Market Research and Analysis: Conduct market research, competitor analysis, and patient surveys to identify opportunities for growth and improvement. Use data-driven insights to optimize marketing strategies.
- Public Relations: Develop and maintain relationships with media outlets and journalists to generate positive media coverage, manage press releases, and handle crisis communications when necessary.
- Advertising and Collateral: Oversee the development of advertising materials, brochures, flyers, and promotional items that align with the hospital's brand and marketing objectives.
- Performance Tracking: Monitor and analyze the effectiveness of marketing initiatives, using key performance indicators (KPIs) to measure success and make data-based adjustments for ongoing improvement.
- Compliance and Regulations: Ensure all marketing efforts comply with healthcare industry regulations, including HIPAA, and other relevant guidelines.

**Requirements**:

- Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field.
- Proven experience in healthcare marketing or related roles, ideally within a hospital or healthcare setting.
- Strong understanding of healthcare industry trends, patient behavior, and competitor dynamics.
- Proficiency in digital marketing platforms, social media, and content management systems.
- Excellent communication skills, both written and verbal, with the ability to create persuasive and engaging content.
- Creative mindset with an eye for design and branding elements.
- Analytical mindset and proficiency in data analysis tools.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
- Knowledge of healthcare regulations and compliance.

Join our dynamic marketing team and contribute to the growth and success of our hospital as we continue to provide exceptional care to our community

**Salary**: ₹10,000.00 - ₹12,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Food provided
- Health insurance

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (preferred)
- Sales: 1 year (preferred)

**Language**:

- Hindi (preferred)
- English (preferred)

**Speak with the employer**
+91 8190900087

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