Digital Marketing- Mmp Tracking

3 weeks ago


HSR Layout Bengaluru Karnataka, India Valueleaf Services Full time

Job Title: MMP Tracking Executive ( Fresher)

Location: Bengaluru

Position Type: Full-time

Company Overview:
**Job Description**:
**Responsibilities**:

- Utilize Mobile Measurement Partner (MMP) tools to track and analyze digital marketing campaigns across various channels and platforms.
- Monitor and optimize key performance indicators (KPIs) such as installs, clicks, conversions, and ROI to maximize campaign effectiveness.
- Collaborate with the digital marketing team to implement tracking parameters and ensure accurate data collection.
- Generate regular reports and insights to evaluate campaign performance and provide actionable recommendations for improvement.
- Conduct research and stay updated on industry trends and best practices in mobile advertising and MMP tracking methodologies.
- Assist in troubleshooting tracking issues and resolving discrepancies to maintain data integrity.
- Support the implementation of new tracking technologies and tools to enhance campaign measurement capabilities.

Qualifications:

- Bachelor's degree in Engineering (B.Tech) or B.E or related field.
- Digital marketing certification or relevant coursework/experience in digital analytics.
- Strong analytical skills with the ability to interpret data and generate insights.
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
- Excellent attention to detail and organizational skills.
- Effective communication and interpersonal skills, with the ability to collaborate cross-functionally.
- Proactive attitude with a willingness to learn and adapt in a fast-paced environment.
- Prior experience with mobile marketing platforms or MMP tools (e.g., Adjust, AppsFlyer, Branch) is a plus.

**Salary**: ₹300,000.00 - ₹350,000.00 per year

**Benefits**:

- Food provided
- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (required)

Work Location: In person



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