Marketing Executive, Economist Events
3 weeks ago
**Introduction**:
The Economist Events create world-class events that truly bring the content of The Economist to life. Through innovative programmes and high-quality execution, The Economist Events has a long-standing reputation for bringing together senior-level stakeholders from government and business to discuss and debate globally important issues with the purpose of promoting progress.
**Accountabilities**:
**How you will contribute**:
- Plan out and lead the marketing strategy for a variety of events globally, including executing the event marketing plan, working to a set budget and using a range of marketing channels to achieve set KPIs (i.e. event delegate revenue target, high-level guest acquisition)
- Establish relationships with marketing partners including business associations, chambers of commerce, academic institutes
- Assist Marketing Managers to manage relationship with PR agencies, broadcast and media partners as required
- Run data reports on CRM systems. Conduct research and undertake data mining to fill gaps, qualifying the leads where possible
- Run event social media activity to generate leads
- Provide assistance with direct marketing tasks, track inbound queries / brochure download
- Create and implement an event lead generation plan to assist with converting inbound contacts to paid ticket sales and high-level guest attendance
- Undertake competitive analysis across industries
**Experience, skills and professional attributes**:
**The ideal skills for this role are**:
- Proven relevant marketing experience (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
- A strong understanding of customer acquisition, online marketing and new media channels
- Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like Wordpress
- Excellent written English and proof-reading skills
- Commitment to standards of excellence with attention to detail
- Ability to manage multiple tasks, prioritize accordingly and work to tight deadlines
- An interest in current affairs
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