Abm- Wb, Pe

**Updated**:February 07, 2023

**Location**:West Bengal, India

**Organization**:Apparels

**Key Result Areas**

**Supporting Actions**

Tapping Business potential for the Region- Footfall generation
- Ensures execution of the footfall generation plan and monitors quality
- Store business plan inputs
- Competition Mapping
- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.
- Business development
- Generate leads for RM in terms of business potential and scope for newer stores

Franchisee Management- Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc
- Encouraging investment from franchisees

Merchandize Management- Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps

Store Operations- Monitor store opening timelines
- Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.
- New Store opening
- Responsible for recruitment and managing store opening checklist
- SOP Compliance: Undertakes regular store audits and points out the gaps
- Rectifies and maintains store standard

Understanding Consumer needs- Information Collection
- Ensure compliance to the procedures and a high rate of registration.
- Information Analysis
- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
- Develop rapport with top customers (approx 20) of every store.

Team Management- Recruitment
- Hire Store Manager under RM’s guidance
- Store manager quarterly appraisal/ performance review
- Motivate and engage the team at the stores
- Sales Targets
- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views
- Spend Budget
- Compliance monitoring, set monthly spends.
- Training
- To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar

**Qualifications**:
Any Graduate

**Minimum Experience Level**:
4-7 Years

**Report to**:
Group Manager