Paid Media Executive
3 weeks ago
JOB Description for Paid Media Marketing Executive1. Develop comprehensive paid media strategies aligned with overall marketing goals and objectives.
2. Conduct thorough research to identify target audiences, market trends, and competitor strategies.
3. Collaborate with internal teams to integrate paid media efforts with other marketing channels for maximum impact.
4. Set up, launch, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, etc.
5. Create and optimize ad creatives, copywriting, and landing pages to improve performance and achieve desired KPIs.
6. Monitor campaign performance closely, analyse key metrics, and adjust strategies as needed to maximize ROI and efficiency.
7. Implement A/B testing methodologies to refine targeting, messaging, and creative elements.
8. Keep abreast of industry trends, best practices, and emerging technologies in paid media marketing.
**Job Types**: Full-time, Permanent
Schedule:
- Day shift
- Monday to Friday
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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