Am-digital Marketing

2 months ago

Gurgaon, India PayU Full time

**About PayU**

PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part of Prosus group, one of the largest technology investors in the world is redefining the way people buy and sell online for our 300.000+ merchants and millions of consumers.

As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day.

Thinking of becoming a PayUneer and you are curious to know more about us? Read more about the life in PayU here

**Role: AM - Digital Marketing**

**Location: PayU Gurgaon/Bangalore**

**Job Description -**

As our online presence is extremely important for the success of business, your position will play a huge role in driving our business growth and success.

**Responsibilities**

Work closely with content and product marketing team on landing pages, ad copies, display creatives, etc.

Work on SEO - on-page and off-page optimizations

Work closely with web developers and ops team for SEO & Website performance

Create a steady pool of affiliates/resellers for acquiring new customers

Work towards increasing organic search and ROI maximization

Regularly perform thorough keywords and competition analysis

Monitor domain performance, redirects, impressions, click rate, bounce rate, and other KPIs

Prepare and present daily reports on traffic, rankings, website performance and other SEO aspects

Drive lead gen through account-based marketing campaigns

Evaluate emerging technology, brainstorm new creatives ideas for growth strategies

**Skills**:
Good communication skills both written and verbal

Good understanding of various day to day marketing tools - Webmaster, Postmaster, Google Analytics, Ahref/Semrush, Data Studio, Adwords)

Working knowledge of setting up ad campaigns on Google, Facebook, Instagram, LinkedIn

Basic knowledge of Schema, HTML, CSS for SEO optimizations

Highly creative with Strong analytical skills and data-driven thinking

Proven track record to develop and execute scalable SEO strategy

Should have good project management skills, work on multiple projects and with various stakeholders for timely deliveries

**About us**:
**Our Commitment To Building A Diverse And Inclusive Workforce**

As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and every PayUneer so they can succeed, irrespective of gender, color or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.

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